Florence Barreto

An institutional communication and media relations professional with over 20 years of experience in public institutions and ministries, I have developed recognized expertise in defining and managing communication strategies, media relations, and complex project management.

Currently head of the Opinion Media department at the French Office for Biodiversity, I support the implementation of the institution's press strategy, manage service providers and public contracts, and oversee departmental activities related to institutional and visibility challenges.

My career has been built at the intersection of public communication, cultural policy promotion, and mediation with diverse audiences. At the Ministry of Culture, I led major national projects, developed digital communication strategies, and coordinated press relations activities for high-profile sectors.

With a university background in archaeology, I have retained a strong ability for analysis, synthesis, and transmission, enhanced by teaching and publication activities. I now combine strategic vision, political acumen, operational rigor, and a collaborative spirit to support organizations in their image, influence, and engagement challenges.