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Florence ArnalFA

Florence Arnal

Malt Linker

Product and Pricing Strategist, Product Manager

€990/day
6 projects
Paris 11e Arrondissement, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Florence

Results and action-oriented, my background includes several product and pricing strategy positions, in France or as an expatriate in Germany and the USA.

Passionate about emerging technologies (cloud, SaaS, cyber, AI, Network API) and new business models, I joined the cloud ecosystem, then the cybersecurity sector, and finally the AI sector in insurance.

SPECIALTIES
- Product Management, Product Mgt, roadmapping, market analysis, competitive analysis, product positioning/definition/vision, customer needs identification, etc.
- Product communication and value proposition
- Pricing analysis and definition, direct, indirect, online sales models
- Cost structuring / transformation / reduction
- Coaching, consulting
- Cloud: Azure, AWS, GCP, Openstack

Feel free to choose the formula that best suits your needs, I will support you throughout your project, from reflection to execution, or on a specific stage of your product strategy.
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris 11e Arrondissement (up to 50km), Paris (up to 50km)

Experience

  • ProductTech Conseil
    Product Manager and Pricing Strategy
    CONSULTING AND AUDITS
    May 2020 - Today (6 years)
    Paris, France
    Consulting missions in product management.

    Accelerate Transformation. Ensure Product Impact.
    20+ years of experience in SaaS strategy, AI, and monetization. Expert in structuring operational models and aligning stakeholders around new business models.
    Blue Ocean Pricing Roadmap Evangelist
  • Orange SA
    Head of Product Platform
    TELECOMMUNICATIONS
    December 2023 - August 2025 (1 year and 8 months)
    Paris, France
    By delivering a common and simple set of network APIs for developers globally, Orange unleashes network value for businesses, large and small. This is opening up the possibility of a new wave of digital services which will leverage in a secure way Orange rich network capabilities.
    • Defined the 7-year business plan for Orange’s new Network APIs business unit, as measured by the Investment Committee’s approval of a €XXM 2024 and €YYM 2025 budget, by building a data-driven growth model and aligning strategic priorities across product, finance, and technology teams.
    • Led the end-to-end roadmap for Orange’s API platform, by the successful delivery of a 0→1 consumer subscription product, by driving data-driven prioritization of requirements and KPIs, conducting stakeholder interviews, benchmarking API management vendors, defining target architecture, hiring a nearshore engineering team, and integrating third-party billing software.
    • Structured and executed the go-to-market plan across 26 countries and 3 global verticals, as measured by group-wide readiness for product launch and sales enablement, by defining the introduction roadmap, creating marketing assets, and training sales teams to drive adoption and revenue growth.
    • Grew the API rollout team from 2 to 23 members in under 9 months, as measured by full operational coverage across Sales, Presales, Product, and Development functions, by strategically recruiting, onboarding, and integrating cross-functional talent to support rapid telco API deployment.
    Business Planning Financial Business Plan Product Strategy Product Roadmap People Management
  • Shift Technology
    Head of Product Platform
    BANKING AND INSURANCE
    April 2021 - November 2023 (2 years and 7 months)
    Paris, France
    Shift is a French unicorn which enables insurers to automate and optimize decision making with solutions that combine AI/ML with deep insurance expertise (100+ customers in 25+ countries; raised funds of $220M).
    • Product strategy : Defined a 2-year microservices and REST API roadmap for the platform, gaining Excom approval, by aligning architecture with strategic priorities and building a scalable product strategy.
    • Structured the product organization and governance, as measured by a 30% improvement in development efficiency and a reduction of release cycles from months to weeks, by implementing squad-based teams, KPIs, and optimized development processes.
    • Hire, onboard and mentor the entire platform product team composed of 5 Product Managers
    • Cutting costs by 25% via monitoring, cost controls, and improved resource allocation.
    Product Strategy Contract Management Product Management

Reviews

5.0

Out of 5 ratings

A

Arnaud

Cleyrop

Reviewed on 5/9/2021

Florence listened to our needs and adapted the content of her training to both substance and form. Hyper professional. A lot of experience. A passion for the job that she transmits to us. Clear examples. Interactive discussions. Enough to share keys and instill a Product culture in a B2B data Tech company. Her US culture and pragmatism are very useful. I warmly recommend and we will not hesitate to call upon her valuable advice to support our growth! Florence, you Rock ;))
H

Helene

Le Village Potager

Reviewed on 3/15/2021

A second mission with Florence. Effective and pragmatic, Florence gets straight to the point and quickly brings real added value.

Recommendations

NS
FU
FU
+1
Nathalie Sonrel and 3 other people have recommended Florence

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Education

  • MBA
    ISC Paris
    2014
    Spécialisation e-Business Meet the growing needs of companies forming skilled professionals to new management approaches and innovative marketing technologies (e.g. Blue Ocean strategy)
  • Engineer
    ISEP
    1992

Certifications

Skill set

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