You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Florence AllenFA

Florence Allen

social media manager, strategist, content creator

€400/day
London, GB
3-7 years

Average response time: 1 hour

About Florence

Social media consultant specialising in strategy and management with experience in B2B and B2C social-first content creation, copywriting, and end-to-end cross-platform campaign execution.

Creating detailed social media strategy and management plans that connect brand goals to short, medium, and long-term digital content and diving into the psychology of social media marketing in order to carve out an intentional approach on each platform.

Embracing development and innovative strategy with exceptional interpersonal & communication skills and strong organisational abilities.
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Ibeyi
    social media manager & strategist
    ENTERTAINMENT AND LEISURE
    February 2023 - Today (3 years and 4 months)
    London, United Kingdom
    • social-first content creation catered to platforms
    • develop & deliver strategies & content that see an increase in engagement, brand awareness & conversion rates.
    • focus on short-form video content for TikTok & reels
    • video editing, copywriting, scheduling & publication
    • track platform updates, news, trends, formats, sounds
    • social watching & tracking competitor content
    • community management
    Community management Content marketing Social media TikTok Instagram Marketing Instagram Video Video editing
  • Avison Young
    Social Media Manager
    REAL ESTATE
    February 2022 - February 2023 (1 year)
    London, United Kingdom
    • wrote & implemented the UK social media strategy
    • campaign strategy & rollout
    • risk assessment documents tracking platform developments e.g Twitter
    • analytics reports determining strategy & platform retention & expansion, KPIs
    • exceeded all KPI targets throughout the year
    • worked with external PR agencies to manage & enhance media coverage
    • worked with national & global teams on visual assets
    • live event reporting & posting
    • social-first content creation catered to platforms
    • led bespoke social media training
    • copywriting for all social media platforms
    • created best practice guides for corporate & personal accounts
    Communication strategy Social media Instagram Marketing LinkedIn Marketing Content marketing Copywriting Data analysis Marketing Social media training Community management Adobe InDesign Adobe Illustrator

Recommendations

Be the first to recommend Florence

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • History of Art - BA Hons
    University of Leeds
    2016

Certifications

  • Adobe InDesign
    Media training
    2019
  • Adobe Illustrator CC
    Media training
    2020

Skill set (23)

Categories