About Florence
English
Native or bilingual
Experience
- Ibeyisocial media manager & strategistENTERTAINMENT AND LEISUREFebruary 2023 - Today (3 years and 4 months)London, United Kingdom• social-first content creation catered to platforms• develop & deliver strategies & content that see an increase in engagement, brand awareness & conversion rates.• focus on short-form video content for TikTok & reels• video editing, copywriting, scheduling & publication• track platform updates, news, trends, formats, sounds• social watching & tracking competitor content• community management
- Avison YoungSocial Media ManagerREAL ESTATEFebruary 2022 - February 2023 (1 year)London, United Kingdom• wrote & implemented the UK social media strategy• campaign strategy & rollout• risk assessment documents tracking platform developments e.g Twitter• analytics reports determining strategy & platform retention & expansion, KPIs• exceeded all KPI targets throughout the year• worked with external PR agencies to manage & enhance media coverage• worked with national & global teams on visual assets• live event reporting & posting• social-first content creation catered to platforms• led bespoke social media training• copywriting for all social media platforms• created best practice guides for corporate & personal accounts
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Education
- History of Art - BA HonsUniversity of Leeds2016
Certifications
- Adobe InDesignMedia training2019
- Adobe Illustrator CCMedia training2020