Freelancer profile translated to English.

Description

Hello,

My name is Flore, and I have been a freelance communication & Marketing director and event project manager for 13 years.

For the past 2 years, I have been a specialized consultant in AI ecosystems for ambitious businesses.

My goals?

1. Help companies intelligently embrace AI, with sobriety and awareness. No recreational AI, but well-placed, quantified AI (ROI first) with predefined objectives for optimizing time, processes, and budgets.

2. Provide companies and expert marketers with complete and highly advanced systems to boost their acquisition.

3. Hello solopreneurs: AI can be a game-changer for you too. Because you have great ideas and senior expertise, but you lack time and complementary skills.

My skills, or rather my tools, are numerous. They can be combined, worked on individually, or integrated with existing ones on a project. Everything depends on your short, medium, and long-term objectives. This is defined with you through a complete audit of your brand and your company.

My tools at your service for your organization and marketing:

Crew AI (my interconnected agent teams)

Claude

Airtable

Make

N8N

Midjourney

ChatGPT

Com' de Loony's tools:

- Brand creation (strategic and visual)

- Brand & product development strategy through print materials (brochures - flyers - packaging ...) and digital (website creation - e-commerce - social media strategy - SEO ...)

- Editorial content design & writing

- Advertising campaigns

- Press relations

Want to know more?

Flore Guffroy - Business AI Consultant Flore LOONY communication

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Bordeaux (up to 50km)

Active Square
Director of Communication and Marketing
SPORTS
April 2025 - Today (1 year and 2 months)
Pessac, France
I oversee the strategic and operational direction of communication for the Active Square club, a high-end sports and health facility positioned between wellness and performance.
My role involves managing the entire marketing ecosystem—from annual strategy to multi-channel execution, including data, CRM, and advertising campaigns.

I design and supervise major campaigns, content strategy (social media, website, email, blog), and the brand's editorial line.
Each quarter, I define priorities: acquisition, loyalty, referrals, events, and B2B collaborations (corporate wellness offers).

I also coordinate an internal marketing AI team—a set of specialized agents (CRM Pilot, Paid Media, Content Maker, KPI Reporter, etc.)—interconnected via Crewai, Airtable, LEAD CRM, and N8N, to automate content, campaigns, and reporting.

Key missions:

- Management of the annual strategy and marketing budgets.
- Creation of commercial offers and referral programs.
- Supervision of print, digital, social media & CRM content.
- Deployment of automations (nurturing, retargeting, lead scoring).
- Performance analysis (Looker Studio, monthly KPIs).
- Management of Meta/LinkedIn Ads campaigns and local retargeting.
- Art direction and overall brand consistency.

My approach: strategic, creative, and data-driven, to develop an innovative, community-focused, and sustainable sports-health brand.
AI Automation Community Management N8N Automation Marketing and Communication Strategy
BE MY GUEST LACANAU
Creation of the Be My Guest Lacanau website: autonomy and custom performance
TRAVEL AND TOURISM
August 2024 - January 2025 (5 months)
Bordeaux, France
As part of my freelance mission, I had the pleasure of managing the creation of the website for Be My Guest Lacanau (https://bemyguest-lacanau.com/), a company specializing in high-end tourist rentals in Lacanau. This project was entirely built on WordPress, but with extensive customization to ensure complete autonomy in managing content, bookings, calendar functions, and payment features.

The objective was clear: to create a high-performing, visually attractive website perfectly tailored to the specific needs of the business, while avoiding the often restrictive and expensive channel management solutions or pre-built CMS platforms.

Result: a fluid, scalable tool, financially freed from subscriptions or commissions imposed by third-party platforms.

My mission included complete project management: needs assessment, UX/UI design, technical integration, SEO-optimized content writing, management and monitoring of web design and development providers, and client training. A project designed to maximize both freedom of action and user experience.
Web Project Management SEO Writing Webdesign Digital Communication Google Search Console
Les Vignobles de Larose
Global Communication Strategy - for Kulte Agency
WINE AND SPIRITS
October 2023 - January 2024 (3 months)
Bordeaux, France
Creation of the communication strategy for Vignobles de Larose on 2 axes:

How to highlight the construction site communication of their future cellars until the official opening in 2025?
How to enhance the Vignobles de Larose brand so that it is recognized as the parent brand and a reference for its product brands?
Communication Strategy Consulting Internal Communication Strategy External Communication Strategy Project Coordination