Freelancer profile translated to English.

Description

🌿 E-commerce & Shopify Consultant | Branding • Digital Marketing • Sustainability

An entrepreneur passionate about impactful brands, I founded Kaly Ora, an ethical swimwear brand made from recycled fibers. After several years of experience in marketing project management and sustainability in fashion and tech, I now support entrepreneurs, brands, and startups in creating, optimizing, and developing their e-commerce businesses.

💡 What I can do for you:

→ Shopify store creation & optimization: design, structure, navigation, complete settings (payments, shipping, promotions, automations)

→ E-commerce & digital marketing strategy: acquisition, conversion, loyalty

→ User experience (UX/UI) audit & improvement

→ Branding & storytelling: positioning, visual identity, tone of voice

→ Automation integration: emails, chatbots, gift cards, welcome codes

→ Sustainability consulting: sourcing, responsible communication, product transparency

🎯 My background:

💻 Shopify: 5 years of experience in creating and optimizing e-commerce stores

👙 Co-founder of Kaly Ora: ethical and profitable brand, sold internationally

🚀 Former Marketing Project Manager: experience in a Unicorn tech company

♻️ Specialized in sustainability

🎓 Graduate in Economic Sciences from Solvay (ULB)

🤝 B2B & B2C experience: managing brands, wholesalers, and direct customers

✅ Recommended by former managers at Facebook, Capgemini, and Banque Degroof Petercam

I would be delighted to help you better understand your challenges, structure your growth, and optimize your brand image!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Arrondissement Brussel-Hoofdstad (up to 50km)

Happy Outlet
On Malt
Digital Strategy and Website Optimization (Shopify)
April 2024 - May 2024 (1 month)
Bruxelles, Belgique
Website: Legal Section + Navigation
- Verification of legal information and drafting of the website's various pages
- Navigation optimization to include new categories and a new design

Digital Strategy:
- Identification of the target audience's demographic characteristics (age, gender, location, etc.) and creation of 3 marketing personas
- Explanation of different Instagram formats and how to use them.
- Implementation of an editorial calendar (Excel template)
- Definition of a content strategy with multiple themes, topics, and objectives + recurring posts
- Hashtag research by theme
- Launch of the Facebook page and Instagram account
Shopify Instagram Marketing Social Media E-commerce
Kaly Ora
Founder
July 2020 - Today (6 years and 1 month)
We design sustainable and affordable swimwear to bridge the gap between the conscious women's stated interest in sustainability and their love for fashion. Our swimwear are made entirely out of plastic waste. But for us, sustainability goes way beyond just the use of recycled fabrics. We favor conscious design by designing reversible and timeless swimwear, responsible manufacturing by working with an ethical factory, eco packaging and carbon-neutral production building a safer, ethical, transparent and more efficient value chain. Visit us: kalyora.com
ZILINGO
Sustainability Project Manager
E-COMMERCE
June 2019 - August 2020 (1 year and 2 months)
Bangkok Metropolitan Area, Thailand
Co-founded the sustainability department regionally and managed local teams across Zilingo's 10 markets in Asia, Europe, USA and Australia

Developed a holistic sustainability program designed to help factories to upgrade their sustainability level through certification, green financing (unlocked $10M with a Singapore partner bank), software and monitoring systems.

Launched a 400+ sustainable fabrics discovery and transparency tool. Developed and led SheWorkz, a Not-for-profit initiative with UN Women enabling women to become self-entrepreneur.

Coached students for the Youth SGD Leader Award organized by the UN.