Freelancer profile translated to English.
Back to original languageAbout Flore
Looking for a freelancer to imagine and implement your marketing projects? Someone as involved as your teams and with experience? Let's talk!
With over 5 years of marketing experience, I can help you boost your brand awareness and acquisition strategy through my skills in:
- Copywriting (creation of white papers, newsletter writing, ghostwriting)
- Creation of mailing campaigns and nurturing loops
- Creation and implementation of customer acquisition strategies
- Editorial planning and social media management
- Complex marketing project management
- Website creation and updates
- Brand image development
Curious to learn more? Write to me to discuss your marketing challenges.
French
Native or bilingual
English
Fluent
German
Basic
Can work on-site
Paris 10e Arrondissement (up to 50km), Grenoble (up to 50km)
Experience
- Ignition ProgramMarketing ManagerHUMAN RESOURCESApril 2021 - Today (5 years and 2 months)Paris, FranceCreate and distribute content to equip leaders, managers, HR, and candidates.My main responsibilities:
- Develop the new brand image following its new positioning
- Interact with the Community and create strategic partnerships
- Create content: guides, ebooks, video shoots, newsletters... and distribute them!
- Develop lead nurturing strategies (Hubspot for B2B and Mailerlite for B2C)
- Create B2B and B2C events
- Analyze actions and measure ROI (Looker Studio, GA4, Whaly)
- Organize sprints and communication campaigns
- Manage the website, publish SEO articles, create landing pages (Webflow)
Key results:- Website traffic: +20%
- 12 white papers developed, 500 downloads on average
- 2 newsletters: 50k contacts with 30% open rate / 6k contacts with 45% open rate
- Organization of +10 events with an average of +100 registrants and +40 participants
- Management of 2 people (interns), project management with 4 freelancers (design, copywriting, SEO)
- YA+KMarketing Manager & FacilitatorEDUCATION AND E-LEARNINGJuly 2020 - Today (5 years and 11 months)Paris, FranceMarketing Development:
- Create a global acquisition and conversion strategy
- Develop briefs for acquisition campaigns
- Create a new website (UX design)
- Implement customer acquisition campaigns
- Monitor actions and monthly reporting
- Develop a strong brand image
- Support the development of a new offering
Training Project Support:- Train +100 young people in public speaking
- Co-facilitate training sessions on creativity, public speaking, and innovation
- Build new modules on training topics
- Develop an innovation program for young people and educational games
- Make.orgMarketing Acquisition OfficerTECHJanuary 2019 - July 2020 (1 year and 6 months)Paris, FranceConception of the digital acquisition strategy and its implementation, reporting to the Acquisition & CRM Department.Responsibilities:
- Define an acquisition plan (channel mix, targeting, budget) to achieve objectives
- Create advertising materials with design teams & define messages
- Configure and activate all campaigns (via Facebook, Google tools)
- Analyze results, manage budget, and continuously optimize campaigns
- Implement tests of new channels, formats, targeting...
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Education
- MSc Marketing ManagementGrenoble Ecole de Management2020Double Diplôme : Programme Grande Ecole et Marketing (dernière année effectuée à Berlin). Au cours de cette formation je me suis formée au : - Marketing de contenu (Formation Hubspot) - Analyse Marketing (Google Analytics) - SEO (référencement naturel & PPC) - Gestion de Projet - Design thinking & innovation
Certifications
- Google AnalyticsGoogle2020
