Flora Thérizol

Ongoing collaboration with a group of yoga studios in New York as an outsourced art director.

• Recurring art direction on digital and print media (social media, newsletters, print)

• Ensuring visual consistency across all studios

• Monthly creative partnership for brand development and communication

I assisted Greenopia in creating and deploying its brand universe, from defining its visual identity to its digital presence.

The project began with the design of the overall graphic identity: logo, color palettes, typography, and visual principles, designed to reflect the brand's values and ensure lasting consistency across all media.

I then designed and created the e-commerce site, working on the architecture and ergonomics as well as the art direction, to offer a fluid, readable experience aligned with the brand image.

Concurrently, I managed the creative direction of social media, defining visual codes, formats, and graphic lines to ensure consistent and identifiable communication over time.

A comprehensive support, conceived as a partnership, enabling the brand to deploy with a clear, structured, and recognizable image across all its touchpoints.

I assisted Vacances Select – Tohapi Campings in producing their 2021 catalogs, adapting and deploying their new graphic charter across all editorial materials.

The work involved translating the brand's new visual directions into a clear, attractive, and consistent catalog format, with particular attention to information hierarchy, content readability, and overall graphic harmony.

This project helped strengthen brand image consistency while providing an effective communication tool, aligned with the standards and challenges of a major player in the tourism sector.