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Flora MercierFM

Flora Mercier

SEO Web Writer | Banking Insurance Protection

€280/day
12 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Flora

SEO Web Writer |**Copywriter specialized in Banking, Insurance, and Protection**, I write reliable content to support your visibility and highlight your expertise.

🎯 The clients I support
  • Banks
  • Insurance companies
  • Protection organizations
  • Pension Funds
  • Mutual insurance companies
  • Wealth management advisors (CGP)
  • Fintechs
  • Insurance/Credit brokers
  • Family Offices

📖 How I can help you
  • SEO content writing to improve your visibility
  • Presentation and promotion of financial products : life insurance, retirement savings plans (PER), savings accounts, etc.
  • Proofreading and optimization of existing content for SEO
  • Creation of educational content adapted for beginners

✍️ My preferred topics
  • Banking & Insurance : life insurance, retirement savings plans (PER), mutual insurance, protection, credit, banking products, tax optimization.
  • Wealth Management : wealth management, real estate investments (SCPI/life annuity).
  • Regulation : KYC, AML/CFT

🚀 Why choose me?
  • Dual expertise: SEO writing + financial environment
  • CKYCA (ACAMS) certification
  • Simplification of complex financial concepts
  • Tailored targeting : I integrate your keywords and adapt the tone and style of my content to your audience
  • Mastery of SEO challenges in the financial sector

🛡️ My track record : I have written over 100 articles on the financial and regulatory environment, combining SEO with legal rigor.

👉 Daily rate adaptable according to the nature and duration of the mission.

Looking for an SEO web writer specialized in Banking, Insurance, or Protection?

Contact me to discuss your needs, I will respond quickly.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Spark
    SEO Web Writer
    BANKING AND INSURANCE
    August 2024 - April 2026 (1 year and 8 months)
    Paris, France
    Writing SEO articles on the following topics:

    • Life annuity sales
    • How life annuity mortgage loans work
    • Gifts after 70 years old
    • Gifts after 80 years old
    • Combining ASPA and supplementary pension: how does it work?
    • Mortgage loans: advantages and disadvantages
    • Understanding the mortgage promise
    • Mortgaging your property to finance a project
    SEO Web Writer SEO Optimization SEO Web Writing Wealth Management Retirement Savings
  • Avant-garde Investment
    SEO Web Writer
    BANKING AND INSURANCE
    September 2025 - September 2025
    Paris, France
    Writing SEO articles on quasi-usufruct:

    - How does it work?
    - What forms can it take?
    - What are its advantages and disadvantages?
    - What is its tax treatment?

    Objective: make the concept of quasi-usufruct accessible and understandable through educational content.
    SEO Web Writing SEO Optimization SEO Web Writer Finance Wealth Management
  • Eskimoz
    SEO Web Writer
    BANKING AND INSURANCE
    September 2023 - April 2024 (7 months)
    Paris, France
    Writing several SEO articles each month for banking institutions (retail banks, online banks...).

    Topics covered:

    • Unemployment insurance and mortgage loans
    • Various banking fees and how they work
    • Contactless payments
    • Payments and withdrawals abroad
    • Instant transfers
    SEO Web Writing SEO Web Writer SEO Optimization SEO Bank

Reviews

5.0

Out of 3 ratings

R

Robin

Head of SEO - Spark

Reviewed on 6/15/2026

Very good content, in line with expectations.
D

David

AG2R LA MONDIALE - GIE AG2R

Reviewed on 11/18/2024

Flora delivered high-quality work while being available and attentive throughout the project.

Recommendations

Emmanuel BismuthEB
LA
Emmanuel Bismuth and 1 other person have recommended Flora

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Education

  • Master 2 Financial Markets
    IAE Clermont-Ferrand
    2015

Certifications

  • SEO Web Writing
    FRW - Web Writing Training
    2022
    Blog Post Writing Copywriter Natural Referencing SEO Writing Blog Post SEO Optimization SEO SEO Web Writer SEO Web Writing Content Writing
  • AMF Certification
    AMF
    2015
    insurance Fintech KYC Banking and Insurance Banking Insurance Finance Life Insurance SRI Compliance AML-CFT

Skill set

Categories