Freelancer profile translated to English.
Back to original languageAbout Flora
Freelance Marketing and Digital Communication Consultant, I support international companies, associations, VSEs/SMEs, and sole proprietors.
Objective: Boost your business, increase your visibility, acquire and retain (new) clients, and grow your revenue.
MARKETING CAMPAIGN MANAGEMENT
• Act as the primary point of contact and coordinator for all digital marketing related matters
• Align with global and local teams to decide on campaigns to deploy based on different product launches or focuses
• Create (or adapt) content for these campaigns, including:
o web pages
o emails
o forms
o social media posts
o website and store banners
o creation of promo codes
WEBSITE OR WEBSTORE MANAGEMENT
DIGITAL COMMUNICATION MANAGEMENT
o Newsletters
o Coordinate editorial meetings
o Create NSLs in Hubspot
o Social media: manage all French publications for events, product launches, campaigns… on Facebook, LinkedIn, Instagram
English
Fluent
French
Native or bilingual
Japanese
Basic
Spanish
Basic
Can work on-site
Mantes-la-Ville (up to 50km), Paris (up to 10km)
Experience
- Nobel BiocareDigital Campaign ManagerHEALTH AND WELLNESSDecember 2020 - December 2023 (2 years and 11 months)Ivry-sur-Seine, FranceFreelance Marketing and Digital Communication Consultant, I support international companies, associations, VSEs/SMEs, and sole proprietors.Objective: Boost your business, increase your visibility, acquire and retain (new) clients, and grow your revenue.MARKETING CAMPAIGN MANAGEMENT• Act as the primary point of contact and coordinator for all digital marketing related matters• Align with global and local teams to decide on campaigns to deploy based on different product launches or focuses• Create (or adapt) content for these campaigns, including:o web pageso emailso formso social media postso website and store bannerso creation of promo codesWEBSITE OR WEBSTORE MANAGEMENTDIGITAL COMMUNICATION MANAGEMENTo Newsletterso Coordinate editorial meetingso Create NSLs in Hubspoto Social media: manage all French publications for events, product launches, campaigns… on Facebook, LinkedIn, Instagram
- -NobelBiocare-Marketing Assistant Training and EducationMEDICALJanuary 2018 - January 2019 (1 year)Ivry-sur-Seine, FranceMain mission:Within the "Training and Education" marketing and communication department, my role was to address a national challenge: for every €1 spent, achieve a €5 return on investment:- Main focus on communication: digital, press, paper support, creation of promotional videos,- Support in organizing national and international congresses- Invoice creation on SAP- Lead valorization on Salesforce for the sales team
- OrangeBusiness Process and Customer Satisfaction ManagerTELECOMMUNICATIONSJanuary 2016 - January 2017 (1 year)Caen, France• Development of digital marketing strategies, community management for local and international companies: monthly presentations and reporting, KPI and ROI monitoring.• Creation/adaptation of campaign content for web pages, emails, forms, social media posts, website and store banners, creation of promo codes (Google Ads, specialized press) and in-store.• Align with global and local teams to decide on campaigns to deploy based on different product launches or focuses.◦ Conduct benchmarks in an international environment◦ Monitor B2B client files via Salesforce CRM and invoicing on SAP◦ Drive the "irritant" hunting for professional customer loyalty◦ Study the B2B customer journey and experience, performance analysis◦ Support stores in increasing customer satisfaction in Normandy• Analyze and improve the performance of 12 stores with field coaching• Management of "Until it works", "Idea Box", and "Store Animation" projects• Competitive analysis
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Education
- Master in Marketing, Commerce and EntrepreneurshipMBWAY CAEN2019
- Bachelor's Degree in Marketing and Sales Development ManagementAIFCC2017-Gestion des entreprises -Etablir des diagnostics en marketing et commercial -Mener des projets -Etablir des analyses financières -Gestion des Ressources Humaines -Optimiser les compétences des collaborateurs -Réalisation de Tableaux de Bord