Freelancer profile translated to English.
Back to original languageAbout Flora
Freelance as a Marketing and Digital Communication Consultant, I support international companies, associations, VSEs-SMEs and self-employed entrepreneurs.
Objective: Boost your activity, increase your visibility, conquer and retain (new) customers and increase your turnover.
MARKETING CAMPAIGN MANAGEMENT
• Act as the main point of contact and coordinator for all digital marketing related questions
• Align with global and local teams to decide which campaigns to deploy based on different launches or product focuses
• Create (or adapt) the content of these campaigns, namely:
o web pages
o emails
o forms
o social media posts
o banners on the website and in the store
o creation of promo codes
WEBSITE OR WEBSTORE MANAGEMENT
DIGITAL COMMUNICATION MANAGEMENT
o Newsletters
o Coordinate editorial meetings
o Create NSLs in Hubspot
o Social networks: management of all FR publications for events, product launches, campaigns… on Facebook, LinkedIn, Instagram
English
Fluent
French
Native or bilingual
Japanese
Basic
Spanish
Basic
Can work on-site
Mantes-la-Ville (up to 50km), Paris (up to 10km)
Experience
- Nobel BiocareDigital Campaign ManagerHEALTH AND WELLNESSDecember 2020 - December 2023 (2 years and 11 months)Ivry-sur-Seine, FranceFreelance as a Marketing and Digital Communication Consultant, I support international companies, associations, VSEs-SMEs and self-employed entrepreneurs.Objective: Boost your activity, increase your visibility, conquer and retain (new) customers and increase your turnover.MARKETING CAMPAIGN MANAGEMENT• Act as the main point of contact and coordinator for all digital marketing related questions• Align with global and local teams to decide which campaigns to deploy based on different launches or product focuses• Create (or adapt) the content of these campaigns, namely:o web pageso emailso formso social media postso banners on the website and in the storeo creation of promo codesWEBSITE OR WEBSTORE MANAGEMENTDIGITAL COMMUNICATION MANAGEMENTo Newsletterso Coordinate editorial meetingso Create NSLs in Hubspoto Social networks: management of all FR publications for events, product launches, campaigns… on Facebook, LinkedIn, Instagram
- -NobelBiocare-Marketing Assistant Training andEducationMEDICALJanuary 2018 - January 2019 (1 year)Ivry-sur-Seine, FranceMain mission:Within the marketing and communication department "Training and Education", my role was to respond to a national problem: for €1 spent, have a return on investment of €5:- Main focus on communication: digital, press, paper support, creation of promotional video,-Support on the organization of national and international congresses-Establishment of invoices on SAP-Valuation of prospects on Salesforce for the sales force
- OrangeBusiness process and customer satisfaction managerTELECOMMUNICATIONSJanuary 2016 - January 2017 (1 year)Caen, France• Development of digital marketing strategy, community management of local and international companies: presentation and monthly reporting, monitoring of KPIs and ROI.• Creation/adaptation of campaign content on web pages, emails, forms, social media posts, banners on the website and in the store, creation of promo codes (Google Ads, specialized press) and in store.• Align with global and local teams to decide which campaigns to deploy based on different launches or product focuses.◦ Conducting benchmarks in an international environment◦ Monitoring of B2B customer files via Sales Force CRM and invoicing on SAP◦ Steering the hunt for irritants for the loyalty of professionals◦ Study of the B2B customer journey and experience, performance analysis◦ Support for stores to increase customer satisfaction in Normandy• Analysis and improvement of the performance of 12 stores with field coaching• Management of the projects "Until it works", "Idea Box" and "Boutique Animation"• competitive
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Education
- Master Marketing, Commerce et EntrepreneuriatMBWAY CAEN2019
- Licence Responsable de développement marketing et commercialAIFCC2017-Gestion des entreprises -Etablir des diagnostics en marketing et commercial -Mener des projets -Etablir des analyses financières -Gestion des Ressources Humaines -Optimiser les compétences des collaborateurs -Réalisation de Tableaux de Bord