About Flora
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Experience
- La FabrykaArt Director & Textile DesignerARTS AND CRAFTSMay 2017 - Today (9 years and 1 month)Capbreton, FranceI design coherent visual universes and exclusive patterns, intended to enhance the identity and desirability of brands.Each project begins with an analysis and art direction phase, before developing textile or graphic creations adapted to the media.The designs are delivered ready for production, accompanied by the necessary technical elements and rigorous follow-up until implementation.
- MC CréationsArt DirectorFASHION AND COSMETICSDecember 2020 - May 2025 (4 years and 5 months)Capbreton, FranceAs Art Director and Project Manager, I led the entire brand image and its variations, ensuring visual consistency across all media.I designed and supervised the creation of print and digital materials (POS displays, catalogs, product visuals, window graphics, exclusive textile patterns), in close collaboration with the digital and sales teams.Responsible for the art direction of photoshoots, I defined the visual directions (mood boards, trend research, composition, lighting) and coordinated the creation of images, including product packshots.As the visual identity referent, I ensured overall graphic consistency, including for outsourced productions.I also supervised production follow-up: quote management, supplier exchanges, and project coordination until delivery.
- GSM EUROPETextile DesignerFASHION AND COSMETICSMarch 2007 - November 2016 (9 years and 9 months)Soorts-Hossegor, FranceWithin the Billabong design team, I participated in the development of women's collections in close collaboration with stylists and product managers.I was responsible for creating textile patterns and prints, researching graphic trends, and developing product markings.I supported the creative process of textile lines, from the conceptual phase to final validation, ensuring aesthetic consistency and adaptation of visuals to technical constraints.
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Education
- Bachelor of Applied ArtsUniversité Vauban - Nîmes2006
- BTS in Visual CommunicationLa Grande Tourrache - Toulon2005