Freelancer profile translated to English.
Back to original languageAbout Flora
Welcome to my profile! 👋
I'm Flora, a freelance marketing research consultant. My goal? To transform data into relevant and actionable insights, to develop impactful marketing strategies. 🎯
Who is my offer for?
🔬 **Research Institutes**: I quickly integrate into your teams to handle temporary increases in your workload.
🏢 **SMEs, VSEs, and Sole Proprietors**: I support you in implementing tailor-made projects to solve your marketing challenges.
How can I help you?
➡️ **Market Research**: Identify opportunities, understand market dynamics and emerging trends;
➡️ **Customer Satisfaction Surveys**: Strengthen loyalty and reduce churn;
➡️ **Competitive Analysis**: Position and differentiate yourself;
➡️ **Behavioral Studies (U&A)**: Develop and/or optimize products and services in line with the habits and expectations of your current and potential customers;
➡️ **Concept Testing**: Assess potential demand, shape your strategy (communication, distribution, pricing, etc.), and adjust your ideas based on consumer feedback;
➡️ **Awareness and Image Studies**: Measure the level of recognition and the image of your brand/product to refine your communication strategy;
➡️ **Pricing Studies**: Set competitive prices while maximizing your sales.
Skills & Areas of Expertise:
🌎 Bilingual French/English & specialized in international studies
🔄 Cross-functional vision across numerous business sectors: Banking & Insurance, Automotive, Hospitality & Catering, Leisure Parks, Fashion & Luxury, Construction, Business Services, etc.
📊 Proven experience in quantitative methodologies
🌟 **They trust me**: Decathlon, Episto, Qualimetrie, Zoulloo, Smood, SaldiPrivati (Showroomprivée.com), L'Oreal, Mayborn, A.P.C, Bonduelle, Arkopharma, ...
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- FreelanceConsultant - Marketing Research ManagerCONSULTING AND AUDITSMarch 2023 - Today (3 years and 2 months)I support my clients at every stage of their marketing research projects, including methodological design (target definition, quotas, budgeting), questionnaire writing, fieldwork monitoring and client relationship management, as well as data analysis and results presentation.
- QualimetrieMarketing Research ManagerCONSULTING AND AUDITSMarch 2021 - February 2023 (1 year and 11 months)59100 Roubaix, FranceQualimetrie is a marketing research firm specializing in customer experience management, with over 35 years of expertise. Located in northern France and Spain, it offers customized studies as well as data visualization tools (CXFirst) to measure and optimize customer satisfaction.As a Marketing Research Manager, my mission was to support clients in implementing qualitative and quantitative studies, as well as mystery shopping.↳ Questionnaire writing↳ Fieldwork monitoring & client relationship management↳ Data analysis, qualitative and quantitative – Dashboard, PowerPoint, etc.↳ Results presentationSome client examples: Saint-Gobain, April, Boulanger, 24H du Mans, Looping, VM Herige, etc.
- OPSIOJunior Quantitative Research ManagerCONSULTING AND AUDITSMay 2020 - June 2020 (1 month)59700 Marcq-en-Barœul, FranceOPSIO is a marketing research firm based in northern France, combining qualitative and quantitative expertise to offer tailor-made solutions adapted to its clients' challenges. It provides various services, such as brand studies, concept tests, consumer analyses, and in-store studies, relying on innovative methodologies and powerful tools.As a Junior Quantitative Research Manager, my mission was to assist the Senior Research Manager in implementing quantitative marketing studies:↳ Questionnaire writing↳ Fieldwork monitoring and client relationship management↳ Data analysis with statistical processing↳ Creation of PowerPoint presentations and writing of summary reportsSome client examples: M comme Mutuelle, Comptoir de Monnaies, Seloger, Leroy Merlin.
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Education
- Master in Business to Business, International, and Innovation Marketing (MB2i)IAE Lille2022Mémoire de fin d'études sur le concept de Symétrie des Attentions. - Gestion de projets innovants, entrepreneuriat; - Communication offline et online, stratégie marketing et négociation B2B; - Propriété industrielle; - Stratégie d'internationalisation.
- Bachelor's Degree in Marketing - Management: International Marketing, Communication, Culture (MiCC)IAE Lille2020- Analyse marketing stratégique, études de marchés; - Gestion de projet; - Statistiques appliquées et gestion de base de données; - Communication : créativité, identité visuelle et design.