Freelancer profile translated to English.

Description

The story can be long, it can be short, told in virtual, in real, in motion design, in sound, in image, in paper version or on a pack… it doesn't matter as long as it is good, relevant and impactful.

Since my years spent in large advertising agencies, DDB, TBWA, Havas, Being, then in freedom, everything has changed, nothing has changed!

Whether you are advertisers, luxury brand, retail or food, whether you are a 360, digital, motion design, content, activation, social networks agency… you are looking for THE good idea and THE word that hits.

I am Florablabla, specialist in concepts and generalist in blabla.

I have developed expertise in the design and writing of Motion Design and work in duo with an animator illustrator.

Motion Design/ Print / TV / Radio/ Digital

• Advice / Strategy (positioning, storytelling, tone of voice)

• Conception / Writing

• Writing scripts

• Brandbook

• Radio

• Piloting

Tones adopted

• Didactic

• Funny

• Elegant

• Impertinent

• Seller

Sectors

BtoC

BtoB

Strong retail experience

They liked my Blabla:

Transilien, McDonald’s, King Jouet, Champion, Wattwiller, Intersport, Point P, Point S, Ipsos, Engie, Christofle, Mowi, Bouygues, La boulangère, Accor, La Poste, Laboratoires Gallia, Laboratoires Boiron, Welldom, Megève... and you?

Find my book on florablabla.com

Languages

English
Fluent
Spanish
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Florablabla
Independent copywriter
May 2016 - Today (10 years and 1 month)
Lyon, France
A new name for Ekhosènes? All the editorial content of Linvosge? The writing of a manifesto for Jonak or Meetweet? A brand book for Yoplait or Béaba? The corporate biography of Serfim? I work hand in hand with agencies that trust me but also directly with clients, or in a team with other Freelancers who complement my skills. What my partners appreciate, in addition to my know-how and creativity? My good humor, my patience, a great capacity for listening and an immoderate love for writing. Very long content, or very short, making ink flow does not scare me, on the contrary! No matter the format, as long as I make a story out of it. I also offer you an original service: bring your teams together, the time of a writing workshop, so that they co-write for example your manifesto, your values or even imagine the storytelling that will accompany the launch of your new service or product. Unifying, effective and engaging!
Being
Senior copywriter
January 2011 - January 2016 (5 years)
Lyon, France
The main budgets on which I worked at being: Laboratoires Boiron, Assurances Groupama, Transilien but also Weldom or Ipsos.
EURO RSCG
Senior copywriter
January 2004 - January 2011 (7 years)
Lyon, France
King Jouet, Point S, Supermarchés Champion, but also Intersport or even Megève, here are all the budgets for which I was the assigned copywriter at Euro RSCG. These were mainly retail brands for which I was led to design 360° communication campaigns, from publishing to display, television, radio, but also all the devices installed instore.