Florian M.

In-house responsibility for digital communication and brand management of various OTC and RX brands. Content and strategic management of SEO/GEO, SEA, media, streaming, campaign management, and brand websites. Budget planning across all channels.

Focus areas: Brand visibility in regulated healthcare markets, GEO development parallel to classic SEO, content operations, sparring, budgeting. Close coordination with Brand Management, PR, and the medical-scientific team.

Stack: SISTRIX, GSC, Google Analytics, Peec AI, Drupal.

Presentation: "Conceptual Web & (Screenless) Devices – the future of digital communication", Digital Health XChange #1 (xeomed, Cologne, [2024]).

Disciplinary and professional leadership of a content team of up to 14 people (Content Specialists, Content Managers) in an international digital agency. Focus: SEO content writing and content management for B2C and B2B clients from Automotive, E-commerce, Tourism, Education, and Tech.

Responsibilities: Team building and recruitment with recruiters, cost calculation and resource planning, budget monitoring, client communication management, conception of strategically designed content products, quality standards in delivery and consulting.

7.5 years as a copywriter and content strategist at a digital agency in Flensburg. Built the content team from scratch: personnel responsibility, resource planning, employee reviews, departmental development. Clients from hospitality, automotive, real estate, clubs and associations, culture, sports, and e-commerce (B2C and B2B).

Focus areas: Copywriting and content writing (web texts, blog posts, PR articles, interviews, reports, image texts, newsletters, guides, advertorials), naming and slogans, website conception and maintenance, SEO, content marketing, campaign conception, strategic brand planning.

Strategic consulting of stakeholders, workshop conception and execution, project coordination for several key accounts.