Freelancer profile translated to English.

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Description

OMNICANAL BRAND STRATEGY EXPERT

Development of online & offline activations to create value and grow the business

- Implementation of annual 360° activation plans: press relations, digital/social media, influence, partnerships

#Team Management

#Brand Strategy and Operational Deployment

#Content Creation: Brand Content / Storytelling

#Monitoring and Evaluation of Action Performance

#Building Influence and Partner Networks

#Field Culture

My four main areas of activity:

🚀 Communication and Marketing Consulting

◦ Communication Strategy / Brand Content Strategy / Social Media Strategy / UGC Strategy

◦ Audit and Benchmark

◦ Monitoring and Reporting (activity reports, performance measurement, learnings, etc.)

📱 Social Media and Influence

◦ Social Media Strategy / Content Strategy

◦ Influencer Marketing - Activation Advice & Profiles / Contracting

◦ Monitoring of operational teams (Community Manager, graphic designer, etc.)

📸 Creative Support and Production

◦ Selection of the best production partners (photographer, graphic designer, etc.)

◦ Production Monitoring / Project Monitoring

◦ Definition of creative guidelines

◦ Photo Shoot Organization / Content Factory / Product Shoots, etc.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

LA REDOUTE
Brand Content Consultant
E-COMMERCE
June 2021 - Today (5 years)
Madrid, Spain
Steering the new identity of La Redoute:
- One-year rebranding project, leading the agency brief writing and deployment in France and internationally.
- Reflection and construction of the 360° brand communication strategy and its sub-brands La Redoute Collections & La Redoute Intérieurs (PR, media, social media, influence, etc.)
- Creation and successful launch of the in-house content factory
- Launch of the new brand campaign "Vivre le beau" (TV / OOH / DOOH / SoMe)
Content Strategy Brand Content Video Production App Strategy Communication Strategy Branding & Identity
ORES GROUP
ACCOUNT DIRECTOR
PRESS AND MEDIA
January 2019 - June 2021 (2 years and 5 months)
París, France
- Strategic brand management and operational steering (definition of omnichannel strategy, allocation of budgets according to objectives, negotiation and budget)
- Monitoring and implementation of campaigns (influence, digital, social media)
- Management of project teams (Art Director, Social Media Manager, Director, Traffic Manager)

Main clients: Satellite Paris, Naturé moi, Camaieu, Décathlon, Bizzbee, Kiabi, Biltoki
Digital Strategy Active Campaign Social Media Social Media Marketing Project Management Project Management Advertising Video Production Post Production Event PR
ADIDAS / ETAM / LU MING TANG
FREELANCER / COMMUNICATION CONSULTING
FASHION AND COSMETICS
December 2017 - February 2019 (1 year and 1 month)
Shanghái, China
- Cotton Society Project: Community Manager & Content Creation
- L'Oréal Project: Image & Production Consulting
- Lu Ming Tang Project: Influencer Marketing Campaign Advice.
- Etam Project: CNY Campaign Launch Management
Community Management Content Strategy Content Creation Influencer Marketing Digital Campaign Production Brand Image