Fleisch Julie

1/ Strategy - Setting the trade marketing strategy, objectives and ROI measurement (qualitative and quantitative results) on global basis with regional consideration. - BI : setting the KPi / dashboards - Setting the yearly trade Marketing budget and calendar ans insure its follow-up - product cycle analysis in coordination with the commercial department. - mix marketing strategy - Sales forecast and collection performance analysis (monthly reporting) - GWP policy (development and strategy). 2/ Trade marketing - setting the annual marketing actions per region: from the brief to the consolidation of trade marketing projects. - identify the business opportunities and threats per market / stores. - Setting up incentives program towards the sales force. - Implementation of POS' animations (France & international) : local & in-store events (retail and wholesale networks following the commercial strategy). - Define and implement new launches animations / seasonal and annual themes in line with the 360 activation marketing plan (display materials brief / monitoring / budget) - Coordination with commercial, studio and VM dept for windows takeover projects : implement the wwd strategy and adapt it to local needs. - VVIP program in Paris (visit of the flaghsip store and High-jewelry atelier). - High Jewelry & opening party events (secret room) - Launch of the Messika by Gigi Hadid collection : events / display developments / coordination 3/ operational marketing - Development of marketing tools (i.e. B2B price list, newsletter, gifts policy) to support the network : print and app - Budget monitoring - Benchmarks (competitor environment and sectoral analysis) and best practices analysis. - internal coordination to ensure the implementation of the strategy in line with the timeline - manage and build strong relationships with partners yet challenging them and benchmarking with their competitors - Management of 2 people (project managers)

Supporting the brand's expansion and its marketing plan: • Setting objectives, boosting the customer portfolio, building loyalty with the existing network, developing promotional materials and marketing presentations, competitive monitoring, supplier & B2B/B2C customer relations, organizing trade shows. • Evolution of the brand in a digital ecosystem Project manager for redesign and management of the e-shop back office, daily relations with our service providers, community management & e-reputation management.

Reception and event hostess.