Freelancer profile translated to English.

Description

Project Director & Product Builder with 20+ years of experience at the intersection of product, design, and technology.

I design, manage, and evolve digital products from 0 to 1 and then to scale, transforming complex problems into concrete, prioritized, and measurable solutions.

At the intersection ofstrategy, design, technology, and performance

I align business objectives, user needs, and technical constraints to guide decisions
I build a framework and roadmaps that bring focus, speed, and impact
I manage delivery end-to-end, from discovery to scaling
I accelerate delivery using adapted methods and tools, without sacrificing quality.

Some issues to which I have provided solutions:

How to increase the attendance of a B2B commercial space through a digital solution facilitating the customer journey before and during their visit?
How to facilitate the journey of liberal doctors in Ile-de-France and improve the clarity of URPS actions?
**Defender of Rights**: How to better guide claimants to increase the number of qualified submissions on the website?
How to improve, using a design thinking approach, the customer experience forSchneider Electricin the context of implementing an automation marketing strategy?
**Cegid**: How to structure the global digital communication of a multi-BU SaaS publisher and its lead qualification engine?
**Auchan**: How to facilitate the acculturation and qualification of energy saving premium projects for the general public?
How to make rich and atomized music information legible to professionals and fans?
How to develop an international equestrian community around a multi-platform digital platform?

Focus:Multi-stakeholder Ecosystems - Health, Finance, SaaS

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

Audacy
Founder - Managing Partner - Head of Projects
CONSULTING AND AUDITS
April 2003 - Today (23 years and 3 months)
Paris, France
I founded and developed Audacy to become a leading digital agency in Paris. There, I managed numerous projects using innovative methodologies, while ensuring value creation focused on user needs and business objectives. Over the years, I expanded the team and built a strong network of freelancers.

100+ clients · 150+ projects delivered · 80+ talents · Client budgets up to €500K

Selected client projects:

Digital Project Lead: Cegid, Mata Capital, Auchan Énergie, URPS Médecins IDF, Actalians, SeLoger (Académie du Web), MCCI, Taittinger, Charles Jourdan, District Immo, Sushi Gourmet, Paris Arbitration, Institut des Hauts-de-Seine, KidsDentalParis

Design Thinking: MNK Partners, BPI, Défenseur des droits, Bayer, Bristol Myers Squibb, MCCI, Syntec Ingénierie, Schneider Electric, Stef, Kimberly-Clark

Founding Designer: Bow Group (RoadEyes, myKronoz, Deconnect), Horsealot, Delarom, iDistribution, Digibidi, Youfit, Youled, Hackby

Digital Marketing Advisor: Groupe Volkswagen, L’Oréal, Charles Heidsieck, Bose, Withings, Délifrance
Organizational Consulting Project Management Founder Lead Product Designer Design Manager
URPS médecins libéraux Ile-de-France
Digital Project Lead
HEALTH AND WELLNESS
January 2021 - September 2025 (4 years and 8 months)
Paris, France
End-to-end management of the digital transformation program, with the restructuring of a fragmented ecosystem into a unified service platform for members.

Key Responsibilities
Conducted a comprehensive audit of digital assets, tools, and governance model
Coordinated executive stakeholders, operational teams, and health representatives
Defined the target platform and service architecture aligned with strategic objectives
Facilitated executive and cross-functional workshops to foster alignment and decision-making
Structured platform governance and content management roles
End-to-end ownership of UX/UI deliveries and roadmap execution monitoring
Talent recruitment, tender management, and delivery supervision (AMOA)

Deliverables
Target service and platform architecture, information architecture redesign, journey maps, and use case prioritization
Functional specifications for platform construction (user stories)
Governance and operational model

Impact
+70% UGC content
-17% operational time spent on digital content management
Improved accessibility and clarity of services for 20,000+ members
SEO performance maintained during ecosystem migration
User Experience Design Request for Proposal Digital Communication Product Design Branding
Syntec Ingenierie
Design Thinking Program Lead
PUBLIC SECTOR
September 2024 - October 2024 (1 month)
Paris, France
Design and facilitation of a multi-stakeholder workshop aimed at improving the competitiveness and clarity of responses to calls for tenders.

Key Responsibilities
Designed and facilitated a workshop with 20 participants divided into 4 working groups
Mapped friction points in the tender response cycle
Identified opportunities for process improvement
Aligned institutional stakeholders around common improvement levers
Synthesized group insights into an actionable transformation roadmap

Deliverables
Consolidated diagnosis and recommendations
Detailed scope of solutions by targeted process

Impact
Alignment of institutional actors
10 improvement levers identified, 4 of which were prioritized
Design Thinking Workshop Facilitation Workshop Facilitation Team Management Talent Acquisition