Freelancer profile translated to English.

Description

I chose to work as an independent to support brands that are looking for more than just execution: I can offer you a clear vision, smooth management, and a focus on substance.

Passionate about creation, aesthetics, and inspiring ideas, I have a strong taste for new trends.

I remain attentive to cultural and digital shifts, with a particular sensitivity to influence dynamics, emerging trends, and Gen Z expectations.

Brand audit, need for analysis of your KPIs and the lessons to be learned, content production...

Send me your needs and let's see how we can collaborate ✌️

Nothing is impossible!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Conversational

Workplace preferences

Remote only

Primarily works remotely

Publicis Luxe
Account Director
LUXURY GOODS
June 2023 - April 2025 (1 year and 10 months)
Paris, France
Some successes I collaborated on

ARMANI PARFUMS
Launch of the new men's fragrance Armani Stronger With You: strategic and operational management of the 360° campaign with ambassador Nicholas Galitzine (6M followers)
Project management and post-production monitoring of TVC, print, social media, POS touchpoints

ARMANI SKINCARE
Redefinition of the Armani Skincare Crema Nera brand platform: a step towards ultra-luxury skincare
Project management and post-production monitoring of TVC, print, social media, POS touchpoints

LANCÔME ABSOLUE
Launch of the new Lancôme Absolue Le Serum: from concept to visual translation, penetration into the hyper-competitive Chinese market
Project management and post-production monitoring of TVC, print, social media, POS touchpoints
Mazarine
360° Project Manager
LUXURY GOODS
January 2021 - January 2023 (2 years)
Paris, France
Some successes I collaborated on

VAN CLEEF & ARPELS
Production of Van Cleef & Arpels ePR event content in collaboration with illustrators (Chinese New Year, Qixi Festival)
Print, social media, CRM, POS
Production of the Van Cleef & Arpels Korea flagship opening campaign in collaboration with artist Julie Joseph
TVC, print, social media, CRM, POS
Production and technical monitoring of event mini-sites retracing the Maison's history

DYPTIQUE
Production of the Christmas 2022 eCommerce site
Creative monitoring, technical coordination, functional testing, asset delivery

ATELIER COLOGNE
Management of Atelier Cologne's social media ongoing: management and production of in-house assets TVC, POS, social media
TBWA
Social Media Project Manager
FASHION AND COSMETICS
January 2018 - January 2021 (3 years)
Paris, France
Management of the L'ORÉAL PROFESSIONNEL Instagram account
Strategy, content production, local market coordination, community management monitoring...

MAYBELLINE NEW-YORK
Analysis of the Maybelline NY social media ecosystem and its followers
Participation in the strategic redesign of its social pages