About Borel
French
Native or bilingual
English
Basic
Experience
- DoctolibCreative Project CollaborationHEALTH AND WELLNESSSeptember 2025 - January 2026 (4 months)Paris, FranceStrategic and UX/UI Redesign – Humanizing the Doctolib ExperienceObjective: Rethink the user journey of the leading health application in France to reduce the feeling of technological "coldness" and strengthen patient-practitioner proximity.Deliverables and methodology:Research Phase (User Research):Conducting competitive intelligence and market research on e-health usage.Conducting user interviews to identify emotional friction points.Defining targeted Personas (elderly patients, stressed parents) and their User Journey (emotional journey).Communication & Identity Strategy:Defining a positioning focused on care and accessibility.Adapting the visual identity: selecting warmer color schemes, choosing rounder typography, and creating "humanized" iconography.UX/UI Design (Figma):Information architecture: restructuring the dashboard for more intuitive access to care.Creating high-fidelity mockups (Desktop & Mobile) for a fluid user journey.Implementing micro-interactions and reassurance elements (UX Writing) to guide the user at each step of their appointment booking.
- BRUNO DANTODesign Support CreationDIGITAL AND ITMay 2025 - January 2026 (8 months)Paris, FranceCreation of a complete brand ecosystem (Branding, UX & Digital)Objective: Define and deploy a multi-channel visual identity for a company and its various subsidiaries to enhance its credibility and visibility in the market.Deliverables and methodology:Brand Architecture & Graphic Design:Creation of 3 distinct logos for the company's different branches, while maintaining a common visual DNA (brand lineage).Production of 3 complete graphic guidelines (typography, color palettes, usage rules) to ensure consistency across all touchpoints.Visual Identity & Communication Materials:Adapting the identity across all print and digital media (business cards, stationery, social networks).Creative photomontage work: designing visually striking posters and art prints ( "cinema" style), used for office decoration and event communication.Digital Design (Figma):Creation of the complete UX/UI mockup for the company's website.Focus on ergonomics and information hierarchy to convert visitors into customers.Creation of adaptive (Responsive) design to ensure an optimal experience on mobile and tablet.
- Digital DistrictInterface Design & Engaged CommunicationFILM AND AVAugust 2024 - January 2025 (5 months)Paris, FranceDriving corporate eco-responsibilityObjective: Support an organization's ecological transition through intuitive digital tools and educational visual communication on CSR issues.Deliverables and methodology:UX/UI Design (Figma):Creation of an appointment booking tool dedicated to internal eco-responsibility services.Information architecture designed to simplify the organization of audits and ecological consulting sessions.Creation of high-fidelity mockups with a focus on clear user journeys.Information Design & Data Visualization:Design and creation of educational infographics to simplify complex events and concepts related to eco-responsible evolution.Visual translation of environmental data to make it accessible and impactful for employees and partners.Creation of a "Green & Tech" graphic universe consistent with the company's sustainability values.
Recommendations
Be the first to recommend Borel
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's in UX/UI and Graphic DesignEEMI2026Compétences clés : UX,UI ,Photoshop, Illustrator, dessin, motion design, communication marketing Cours avancés en développement UX UI , Création de maquette, Création design et cours de communication