Fjr | Faber J. Rheder | Fabrizio Cucciniello Cenni

I led the complete restyling of the visual and narrative identity of the avant-garde queer club Punto H, in Madrid. The project ranged from aesthetic and editorial conceptualization to the creation of visual and strategic content for social media and weekly events. I developed a modular graphic narrative that combined provocation, sensitivity, and queer culture, significantly increasing brand visibility and coherence.

Conceptualization and graphic design of weekly, monthly, and daily campaigns: flyers, visual narratives, copy, and social media assets.

Creation of an editorial aesthetic inspired by the 90s (i-D, The Face, LaChapelle) and adapted for queer and mainstream audiences.

Direction of photo shoots, video editing, production of reels, and story assets.

Development of emotional, ironic, and culturally relevant copywriting, adapted to different club audience profiles (fetish, LGBT+, curious).

Coordination of brand storytelling, event calendars, and monthly graphic concepts.

Supervision of Instagram and Telegram as dissemination channels. I managed to triple profile views in less than a month.

Implementation of a modular visual system to optimize production time and maintain aesthetic coherence.

During this period, I was an active part of Punto H's creative team, as resident DJ and sound designer. I was responsible for the daily and thematic musical ambiance, with sets integrating diverse genres (electronic, house, ambient, techno, experimental, disco) that accompanied scenic, visual, and performative concepts.

Additionally, I participated in the creative development of iconic parties such as "BOOM," "Tardes de Fetiches," "Anonymous Gang Bang," "Workers," and "ResuErection," where music became a narrative vehicle.

Daily music design and sound programming for regular and special events, with attention to the club's rhythm and the diversity of the queer audience.

Creation of hybrid concepts between music, eroticism, and art for parties with their own identity.

Music curation: selection of guest artists, collaboration with performers, and aesthetic coordination with the art and communication department.

Fusion of music, image, and storytelling, strengthening the club's offering as an immersive and sensory experience.

Consolidation of a unique sonic identity aligned with the club's visual aesthetic.

Integration of my own musical universe (as Faber J. Rheder / FJR) with the project's queer, experimental, and underground narrative.

Participation in the curation of events that attracted new audiences and reinforced the club's notoriety in Madrid's alternative scene.

I founded and directed ENTIENDES LTD, a Spanish language school for foreigners based first in Barcelona and later in London. The project combined client acquisition and creativity, strategic management, and high-level technical execution, developing a sensitive and authentic approach in all its proposals.

Art direction and visual identity design for brands, campaigns, and editorials.

Graphic design applied to digital and print environments: flyers, branding, and posters.

Strategic direction and administrative management of the company (budgets, planning, suppliers).

Comprehensive audiovisual production: scriptwriting, storyboard development, casting and location selection, shooting direction (main and secondary camera), and complete post-production (editing, transitions, visual effects, graphics, motion, and color grading).

Creation of a proprietary catalog of different visual campaigns, combining design, video, and art direction.

Development of a unique visual language linked to the academic universe with an aesthetic of fun and relaxation.

Expansion of the project to the United Kingdom, establishing new connections with design studios and artistic collectives.