Freelancer profile translated to English.
Back to original languageAbout Fitiavana
Do you need someone to handle your programmatic campaigns long-term, without having to oversee everything?
I integrate into your teams, take charge of your accounts, and make them perform — autonomously, on DV360 and other DSPs. No need to hold my hand: I adapt to your environment, understand your constraints, and deliver.
I worked in a network agency at Publicis on major international accounts, in demanding environments with multiple teams to coordinate. I know how to navigate between client, AdOps, and advertiser teams without creating friction.
What I work on:
• Display, Video, YouTube campaign management and optimization
• Performance steering (KPIs, budgets, targeting, reporting)
• Coordination with internal teams and partners
I prefer long-term assignments — that's where I truly create value.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Publicis Media Luxe / Publicis MediaProgrammatic Media TraderJanuary 2023 - Today (3 years and 7 months)Management of premium accounts: Sephora (awareness, product launches, seasonal highlights — CPM, reach, CPV), Essilor / Varilux & Transitions (upper & mid-funnel — recommendations, setup, optimization, 360° reporting), Kingfisher / Castorama & Brico Dépôt (operational back office — VOL, invoicing). Cumulative budget managed: +300,000 USD over 18 months. Regular achievement of CPM and reach objectives on programmatic campaigns. Multi-platform activation: DV360, Amazon DSP, PG Deals, Google Ads, Meta Ads, GAM, Teads Ad Manager. Brand safety verification via IAS and DoubleVerify. Delivery of media recommendations, post-campaign reviews, invoice tracking, and cross-functional coordination.
- R EntrepriseDigital Marketing & Promotion ManagerJanuary 2022 - December 2022 (11 months)Management of digital presence, social media, and support for marketing activities. Implementation of digital support on Facebook.
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Education
- TrainingOreegami2023Formation
- Google AI Ads • · Video ◦ · Display ◦ · DV360 Amazon Ads DSP • · Video ◦ · Display The Trade Desk 4 certifications Meta • · TikTokGoogle AI Ads • · Video ◦ · Display ◦ · DV360 Amazon Ads DSP • · Video ◦ · Display The Trade Desk 4 certifications Meta • · TikTok