Fiorenza Cayo

Strategic and design overhaul of the Garnier Instagram Social Media Playbook, transforming a 70-page document. Translated global brand guidelines into a cohesive visual and editorial system designed for international social media usage.

Developed an adaptable social media communication framework for various Garnier markets, ensuring global consistency while allowing for local flexibility.

Restructured and prioritized editorial content to improve readability, navigation, and adoption by creative and marketing teams.

Adapted global beauty brand visual codes and tones into a language suited for Instagram, blending consistency, modernity, and digital impact.

Optimized the playbook experience with a focus on clarity, operational efficiency, and practical use for social media teams.

Creation and deployment of the project's complete branding: visual identity, print materials, digital assets, videos, and UI — over 120 assets produced for social media launch, incorporating image generation and AI visual optimization.

Managed the creative team: brief allocation, skill development, and deliverable validation.

Primary point of contact with freelancers, agencies, and printers: briefing, follow-up, and final approval.

Social media management: writing briefs, scripts, and monthly editorial calendars, content creation (Reels, Stories, Carousels) — over 20 pieces of content per month, growing from 300 to 7,500 followers in one month.

UI/UX redesign of websites specializing in sports betting. Creation of style guides, mood boards, wireframes, and interactive mockups on Figma.

Collaboration with development teams to ensure smooth integration, deliverable tracking, and consistent user experience.