About Fiona
Digital Strategy & SEO Consultant.
1. Tailored Digital Strategy
2. SEO
3. Custom WordPress Website Creation
4. Visual Identity & Branding
5. Performance Monitoring & Tracking
French
Native or bilingual
English
Fluent
Experience
- MS Singulier
On Malt
Creation of a promotional bannerARTS AND CRAFTSNovember 2025 - November 2025Phase 0 — Strategic Diagnosis- Comprehensive digital diagnosis.- Express SWOT analysis.- Prioritized 3-month action plan.- Implementation of the Digital Dashboard (dedicated workspace).Attraction Phase (Visual Identity)- Complete graphic charter: logo, color palette, typography, iconography, graphic elements.- Google Business Profile banner- Figma mockups (editable)- Harmonization of materials: business cardReflection Phase (Visibility Strategy)- Competitive analysis.- Persona definition.- Study of business keywords for key website pages.Structuring Phase (Digital Ecosystem)- Optimized Google Business Profile.- Custom, responsive, and manageable WordPress showcase website creation, including:- Writing + SEO optimization of key pages.- Contact form installation.- Advice for collecting customer reviews.Support Included- Video calls- WhatsApp support 5 days/week (response within 24h).- Tutorial videos for website familiarization.- Digital glossary. - Fiona RouxSEO Consultant & Digital StrategyCONSULTING AND AUDITSJanuary 2025 - Today (1 year and 5 months)Avignon, France
My Goal
To be the digital right-hand for SME leaders: a single point of contact who designs, aligns, and manages everything to structure, professionalize, and monetize their online presence — turning it into a real sales force, without ads, without complexity, through a clear, coherent, and high-performing system.My Areas of Expertise
Audit & Digital StrategyComprehensive diagnosis of visibility, image, and positioning. Identification of priority levers with high ROI and development of a 6-month strategic roadmap (Phase 0 – Strategic Alignment).Visual Identity & BrandingCreation or complete redesign of the graphic charter, harmonization of materials, definition of visual style to build a credible, coherent, and differentiating image (Phase 1 – Attraction).Visibility Strategy & Local SEOCompetitive analysis, business keyword research, local and sectoral content strategy. On-site SEO optimization and Google Business Profile (Phases 2 & 4 – Reflection & Amplification).Custom WordPress Website CreationDesign of mockups on Figma, Full Site Editing development with Gutenberg and ACF. Website optimized for performance, SEO, and conversion (Phase 3 – Structuring).Management & PerformanceTracking of key indicators, simplified reporting, and continuous adjustments via the Notion Digital Dashboard — included in all support packages (Phase 5 – Optimization).Results Achieved
- Clearer positioning, better referencing, first leads via Google for several clients supported.
- Simplification of tools and actions: more serenity and structure in digital communication.
- Enhancement of client expertise through a professional, clear, and coherent online presence.
- Adot (Veepee) – Adtech / Data marketingFront-end development & design system for an ads platform (Veepee Group)TECHSeptember 2022 - January 2024 (1 year and 5 months)Saint-Denis, FranceMission ObjectiveCreate performant and durable components for internal data analysis tools, while improving UX/UI through Figma mockups and a design system approach.What I Implemented
- Creation of reusable front-end components (React, Typescript, MUI) according to Atomic Design
- Integration into a library via Storybook with 100% unit test coverage
- Creation of mockups on Figma (UX/UI)
- Maintenance and improvement of an existing stack (React, JS, MongoDB…)
- Writing of technical documentation and user manuals
- Work in Agile methodology within a multidisciplinary team
Results Achieved- Tested, modular components suitable for a complex technical environment
- Improved visual consistency of internal tools
- Strengthened product documentation to facilitate user adoption
Reviews
Recommendations
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Education
- Master Tech Lead & CTOHETIC - The Great Web School
- Bachelor of WebHETIC - The Great Web School2021
Certifications
- OPQUASTOPQUAST2021