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Fiona RouxFR

Fiona Roux

SEO Consultant | Website Creation | Design

€350/day
2 projects
Avignon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Fiona

Digital Strategy & SEO Consultant.

Former web developer, I combine strategic vision, technical mastery, and aesthetic sense to build a solid and profitable online presence.

Do you have real expertise but your visibility doesn't keep up?
Your website doesn't inspire confidence, your Google Business Profile is poorly optimized, your content isn't generating traffic, and your revenue is stagnating.

Here's what I offer:

1. Tailored Digital Strategy

- Comprehensive online presence diagnosis
- Prioritized and structured action plan
- Concrete recommendations and step-by-step strategic guidance

2. SEO

- Technical SEO (structural optimizations and Core Web Vitals)
- Local SEO (optimized Google Business Profile)
- Targeted editorial strategy & keyword research
- SEO-optimized content writing for Google, LLMs, and your clients

3. Custom WordPress Website Creation

- Showcase site, landing page, or mini-site (0 templates)
- Custom and responsive design
- Clean and SEO-optimized development
- Integration of your content and strategic calls to action

4. Visual Identity & Branding

- Professional graphic charter
- Custom Figma / Canva templates
- Coherent and differentiating branding

5. Performance Monitoring & Tracking

- Customized Notion dashboards
- Real-time KPI tracking
- Centralized management of all actions

What my clients appreciate:
- A rigorous, supportive, and results-oriented approach
- High responsiveness and clear communication
- A true digital right-hand to grow their business.

Do you have an SEO project? A website creation project?

Let's talk about it!
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • MS Singulier
    Malt logoOn Malt
    Creation of a promotional banner
    ARTS AND CRAFTS
    November 2025 - November 2025
    Phase 0 — Strategic Diagnosis
    - Comprehensive digital diagnosis.
    - Express SWOT analysis.
    - Prioritized 3-month action plan.
    - Implementation of the Digital Dashboard (dedicated workspace).

    Attraction Phase (Visual Identity)
    - Complete graphic charter: logo, color palette, typography, iconography, graphic elements.
    - Google Business Profile banner
    - Figma mockups (editable)
    - Harmonization of materials: business card

    Reflection Phase (Visibility Strategy)
    - Competitive analysis.
    - Persona definition.
    - Study of business keywords for key website pages.

    Structuring Phase (Digital Ecosystem)
    - Optimized Google Business Profile.
    - Custom, responsive, and manageable WordPress showcase website creation, including:
    - Writing + SEO optimization of key pages.
    - Contact form installation.
    - Advice for collecting customer reviews.

    Support Included
    - Video calls
    - WhatsApp support 5 days/week (response within 24h).
    - Tutorial videos for website familiarization.
    - Digital glossary.
    Showcase Website Creation WordPress Website Creation WordPress SEO Optimization Visual Identity Google My Business Profile
  • Fiona Roux
    SEO Consultant & Digital Strategy
    CONSULTING AND AUDITS
    January 2025 - Today (1 year and 5 months)
    Avignon, France

    My Goal

    To be the digital right-hand for SME leaders: a single point of contact who designs, aligns, and manages everything to structure, professionalize, and monetize their online presence — turning it into a real sales force, without ads, without complexity, through a clear, coherent, and high-performing system.

    My Areas of Expertise

    Audit & Digital Strategy
    Comprehensive diagnosis of visibility, image, and positioning. Identification of priority levers with high ROI and development of a 6-month strategic roadmap (Phase 0 – Strategic Alignment).

    Visual Identity & Branding
    Creation or complete redesign of the graphic charter, harmonization of materials, definition of visual style to build a credible, coherent, and differentiating image (Phase 1 – Attraction).

    Visibility Strategy & Local SEO
    Competitive analysis, business keyword research, local and sectoral content strategy. On-site SEO optimization and Google Business Profile (Phases 2 & 4 – Reflection & Amplification).

    Custom WordPress Website Creation
    Design of mockups on Figma, Full Site Editing development with Gutenberg and ACF. Website optimized for performance, SEO, and conversion (Phase 3 – Structuring).

    Management & Performance
    Tracking of key indicators, simplified reporting, and continuous adjustments via the Notion Digital Dashboard — included in all support packages (Phase 5 – Optimization).

    Results Achieved

    • Clearer positioning, better referencing, first leads via Google for several clients supported.
    • Simplification of tools and actions: more serenity and structure in digital communication.
    • Enhancement of client expertise through a professional, clear, and coherent online presence.
    SEO Audit Website Creation SEO Coaching Visual Identity Creation SEO Consultant
  • Adot (Veepee) – Adtech / Data marketing
    Front-end development & design system for an ads platform (Veepee Group)
    TECH
    September 2022 - January 2024 (1 year and 5 months)
    Saint-Denis, France
    Mission Objective
    Create performant and durable components for internal data analysis tools, while improving UX/UI through Figma mockups and a design system approach.

    What I Implemented
    • Creation of reusable front-end components (React, Typescript, MUI) according to Atomic Design
    • Integration into a library via Storybook with 100% unit test coverage
    • Creation of mockups on Figma (UX/UI)
    • Maintenance and improvement of an existing stack (React, JS, MongoDB…)
    • Writing of technical documentation and user manuals
    • Work in Agile methodology within a multidisciplinary team

    Results Achieved
    • Tested, modular components suitable for a complex technical environment
    • Improved visual consistency of internal tools
    • Strengthened product documentation to facilitate user adoption
    React.js Typescript Storybook Atomic Design Webdesign

Reviews

5.0

Out of 2 ratings

N

Nancy

Refonte d'une brochure commerciale - ACERELEC

Reviewed on 2/19/2026

We entrusted the redesign of our commercial brochure to Fiona and we are completely satisfied with the result. She demonstrated great seriousness, an excellent understanding of our needs, and a real ability to enhance our image through clear, modern, and impactful material. Her attentiveness, responsiveness, and attention to detail were particularly appreciated throughout the project. We highly recommend her services to any company wishing to modernize its communication materials.
M

Ms

Designer de meuble - MS Singulier

Reviewed on 11/26/2025

I am absolutely delighted with the website Fiona created for me! 🌟 The result is magnificent and the personalized support throughout the collaboration was impeccable. Everything is transparent and clear with her, no unpleasant surprises: she takes the time to explain each step with video support and clear texts. She doesn't just deliver a finished project: she remains available, responsive, and attentive even afterwards. She perfectly understood what I wanted to reflect in my site and knew how to offer me functionalities perfectly suited to my needs. Her professionalism, her responsiveness, and her personality make the experience of working with her very pleasant. SEO, referencing, design, analysis, relevance, reliability, trust, mastery = FIONA ROUX After a disappointing first experience with someone else, this collaboration was a real breath of fresh air. I recommend her with my eyes closed!

Recommendations

MS
Laetitia MaarekLM
Anne DumesgesAD
+8
Ms Singulier and 10 other people have recommended Fiona

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Education

  • Master Tech Lead & CTO
    HETIC - The Great Web School
  • Bachelor of Web
    HETIC - The Great Web School
    2021

Certifications

  • OPQUAST
    OPQUAST
    2021
    Good Web Practices

Skill set

Categories