Freelancer profile translated to English.
Back to original languageAbout Fiona
Adept at good communication practices, consistency, and with a keen eye for detail, I present the 4 essential pillars of my profession that guide my daily work:
- MONITORING: Always maintaining a solid understanding of the latest industry practices, sector news, and competitor developments.
"True power is knowledge" - Francis Bacon.
- STRATEGY: It is by practicing the preceding 2 pillars that a good strategy is developed. Creativity is the foundation of innovation, and knowledge is a weapon.
- CREATION: It's important to let your creativity flow as it's a key factor in personal and professional development. But it's not enough to have ideas; who better than oneself can illustrate and create them?
"If you can dream it, you can do it" - Walt Disney.
- TECHNICAL SKILLS: Possessing technical language and skills allows for rapid adaptation to any situation, leading to greater team efficiency and individual autonomy.
For me, versatility is the key to success. What about you?
French
Native or bilingual
English
Conversational
Italian
Conversational
Remote only
Primarily works remotely
Experience
- Groupe UITSEMDigital Communication ManagerBANKING AND INSURANCEFebruary 2023 - Today (3 years and 6 months)Lyon, France- Development & implementation of the annual SEO strategy for 4 brands: definition and regular adjustment of SEO positioning, annual editorial planning, content writing + optimization (blog + website pages), audits, netlinking, partnerships, on-site optimizations, performance tracking...- Management and optimization of the group's various brands' websites (updates, page creation, SEO optimizations, coordination of internal requests…)- Digital project management: migration from GA3 to Matomo, deployment of the SEO strategy for the Smerra 360 website redesign, coordination of various partnerships, management of internal marketing campaigns and operations (recurring and one-off).- Emailing & newsletters: creation, writing, and management of email campaigns, B2C & B2B newsletters, CSR communications, management emails (members and tenants)...- Development of annual communication strategies for paid partners.- Handling requests from various collaborators (content for partners, emails, website modifications, print, social media posts).- Tracking and analysis of KPIs and monthly/annual analysis/reporting / sector and technology monitoring.- Cross-functional tasks: GDPR, satisfaction surveys and polls, IVR content, creation of AI prompts for the team, event operations, and communication support.
- Neon ShopWebmasterFASHION AND COSMETICSNovember 2022 - December 2023 (1 year and 1 month)Bron, FranceComplete support for a client in launching their clothing brand, including website creation, domain name and hosting selection, visual identity design, content writing, and UX optimization. Social media accounts (Facebook, Instagram) were created, with a detailed editorial calendar, including visuals and post ideas. Google Ads campaigns were implemented, ensuring targeted visibility and coherent brand identity structuring.
- AtlanticCommunication ManagerENERGY AND UTILITIESNovember 2022 - December 2022 (1 month)Saint-Priest, France- Management and animation of the French website (updates and landing page creation)- Community Management (LinkedIn)- Emailing- Competitive, sector, and technological monitoring.- Print: creation of desk mats, product catalog.- Internal communication: writing the semi-annual internal newsletter.
Recommendations
Be the first to recommend Fiona
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master in Digital Marketing and Brand StrategySup de Pub2017
Certifications
- Google Ads Search Advertising CertificationGoogle Ads2021
- Google Analytics Individual Qualification CertificationGoogle Analytics2022