Freelancer profile translated to English.
Back to original languageAbout Fiona
🚀 Art Director & Senior Graphic Designer + 10 years
Based in Paris, I supportbrands, agencies**, and **marketing teamsincreating strong visual identities designed to be seen, recognized, and felt.
OFFERS & SERVICES
BRAND IDENTITY - BRANDING
Structure a clear, differentiating, and usable image across all your platforms.
- Audit of existing visuals (coherence, readability, positioning)
- Definition of a creative territory
- Logo creation or redesign
- Full visual identity development (colors, typography, imagery)
- Creation of graphic guidelines / brandbook
- Adaptation to key platforms (website, social media, presentations)
SOCIAL MEDIA & VISUAL CONTENT
Create effective, coherent, and easily producible content over time.
- Social media visual creation (posts, carousels, ad formats)
- Social media grid/mosaic design (overall feed vision)
- Development of reusable templates
- Implementation of a coherent visual system
- Quick adaptations for content production
KEY VISUALS & CAMPAIGNS
A strong image for your launches and communications.
- Key Visual creation (campaign, product launch, highlight)
- Creation of creative approaches tailored to your business objectives
- Visual translation of concepts
- Adaptation to social media and communication platforms.
PRINT & PACKAGING MATERIALS
Ensure the coherence of your image on your physical materials.
- Product packaging creation
- Design of print materials (posters, POS displays, brochures, signage)
- Adaptation of identity to printing constraints
- Preparation of production files
APPROACH
Global vision: idea → design → deployment
Ability to produce and structure
Deliverables directly usable by your teams
Do you have a specific need (visual identity, branding, social media, campaign)?
I look forward to discussing your project.
French
Native or bilingual
English
Fluent
Italian
Basic
Remote only
Primarily works remotely
Experience
- 🟢 FreelanceArt Director - Brand DesignerFASHION AND COSMETICSOctober 2015 - Today (10 years and 8 months)Île-de-France, FranceClientsParis 2024 Olympic Games, Jean Paul Gaultier, Carrefour, L'Oréal Group, Alinéa, Air Caraïbes, Pepsico Group, Monabanq, Legrand, Têtu, Usbek & Rica, Danone Group, Nectar of Glow, Innovafeed, Epyr, Les Gars du Sud, Darris, Blue Skin, etc.AgenciesKINDAI • BESPOKE • DIGITAL PROD • ORÈS COLLECTIVE • YOUNG&RUBICAM • DÉTROIT
- CarrefourArt Director Print + SocialRETAIL (LARGE RETAILERS)December 2025 - Today (6 months)Paris, FranceCarrefour Campaigns - Private LabelsCollaboration on several communication campaigns for the 50th anniversary of Carrefour Private Labels.
- development of creative concepts for various ranges (food, cosmetics, daily essentials, etc.)
- design of key visuals and expression territories
- scriptwriting and video mechanics (social media, display, paid media)
- storyboard creation
- creation of social media content and campaign adaptations
- L'OréalArt Director - Brand DesignerFASHION AND COSMETICSFebruary 2026 - February 2026Paris, FranceL'Oréal Group - Social Media & Brand ContentCollaboration with L'Oréal Group teams on defining and expressing their brand territory on social media.
- development of editorial concepts and short formats for social networks, in collaboration with a brand strategist
- research and formalization of creative territories around brand pillars
- creation of mood boards, visual universes, and iconographic directions
- design of graphic systems and identity elements (pictograms, animations, overlays, lock-ups, variations)
- definition of recurring signature formats and social media content principles
- creation of mock-ups and prototypes to illustrate concepts and communication mechanics
Work at the intersection of brand strategy, art direction, and content creation, building a visual ecosystem embodying the group's beauty, innovation, technology, and lifestyle dimensions.
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Education
- Master's degree, Graphic design & AdvertisingECV - École de Communication Visuelle2015Master's degree, Graphic design & Advertising
- Bachelor's Degree, Graphic DesignDe Montfort University2013Licence, Design graphique
Certifications
- Adobe PhotoshopAdobe2015
- Adobe Creative SuiteAdobe2015