Freelancer profile translated to English.
Back to original languageAbout Fiona
🚀 Senior Art Director & Graphic Designer + 10 years
Based in Paris, I supportbrands, agencies,andmarketing teamsin thecreation of strong visual universes designed to be seen, recognized, and felt.
OFFERS & SERVICES
BRAND IDENTITY - BRANDING
Establish a clear, differentiating, and usable image across all your media.
- Audit of existing visuals (consistency, readability, positioning)
- Definition of a creative territory
- Creation or redesign of a logo
- Development of a complete visual identity (colors, typography, imagery)
- Creation of a graphic charter / brandbook
- Adaptation to key media (website, social media, presentations)
SOCIAL MEDIA & VISUAL CONTENT
Create effective, consistent, and easy-to-produce content over time.
- Creation of social media visuals (posts, carousels, ad formats)
- Design of social media grids / mosaics (overall feed vision)
- Development of reusable templates
- Implementation of a consistent visual system
- Rapid adaptations for content production
KEY VISUALS & CAMPAIGNS
A strong image for your launches and communications.
- Conception of Key Visuals (campaigns, product launches, key events)
- Creation of creative concepts tailored to your business objectives
- Visual translation of concepts
- Adaptation to social media and communication media.
PRINT & PACKAGING MATERIALS
Ensure the consistency of your brand on your physical media.
- Product packaging creation
- Design of print materials (posters, POS displays, brochures, signage)
- Adaptation of identity to printing constraints
- Preparation of production files
APPROACH
Holistic vision: idea → design → deployment
Ability to produce and structure
Deliverables directly usable by your teams
Do you have a specific need (visual identity, branding, social media, campaign)?
Looking forward to discussing your project.
French
Native or bilingual
English
Fluent
Italian
Basic
Remote only
Primarily works remotely
Experience
- 🟢 FreelanceArt Director - Brand DesignerFASHION AND COSMETICSOctober 2015 - Today (10 years and 10 months)Île-de-France, FranceClientsJO Paris 2024, Jean Paul Gaultier, Carrefour, L'Oréal Group, Liligo, Alinéa, Air Caraïbes, Pepsico Group, Monabanq, Legrand, Têtu, Usbek & Rica, Danone Group, Nectar of Glow, Innovafeed, Epyr, Les Gars du Sud, Darris, Blue Skin, etc.AgenciesKINDAI • BESPOKE • DIGITAL PROD • ORÈS COLLECTIVE • YOUNG&RUBICAM • DÉTROIT
- L'OréalArt Director - Brand DesignerFASHION AND COSMETICSFebruary 2026 - February 2026Paris, FranceL'Oréal Group - Social Media & Brand ContentCollaboration with L'Oréal Group teams on defining and expressing their brand territory on social media.
- Development of editorial concepts and short formats for social media, in collaboration with a brand strategist
- Research and formalization of creative territories around brand pillars
- Creation of mood boards, visual universes, and iconographic directions
- Design of graphic systems and identity elements (pictograms, animations, overlays, lock-ups, variations)
- Definition of recurring signature formats and social media content principles
- Creation of mockups and prototypes to illustrate concepts and communication mechanics
Work at the intersection of brand strategy, art direction, and content creation, with the development of a visual ecosystem embodying the group's beauty, innovation, technology, and lifestyle dimensions. - CarrefourArt Director Print + SocialRETAIL (LARGE RETAILERS)December 2025 - Today (8 months)Paris, FranceArt Direction for Carrefour Campaigns - Private LabelsCollaboration on several communication campaigns for the 50th anniversary of Carrefour Private Labels.
- Development of creative concepts for various ranges (food, cosmetics, daily essentials, etc.)
- Conception of key visuals and expression territories
- Writing scripts and video mechanics (social media, display, paid media)
- Storyboard creation
- Creation of social media content and campaign adaptations
Reviews
Recommendations
FU
TV
+1
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Education
- Master's degree, Graphic design & AdvertisingECV - School of Visual Communication2015Master's degree, Graphic design & Advertising
- Licence, Design graphiqueDe Montfort University2013Licence, Design graphique
Certifications
- Adobe PhotoshopAdobe2015
- Adobe Creative SuiteAdobe2015