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Fiona LucianiFL

Fiona Luciani

Art Director / Illustrator - Graphic Designer

€450/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Fiona

Art Director, Illustrator & Graphic Designer,I bring brands' ideas to life with gentleness, poetry, and intention. I love transforming a brief into a vibrant, colorful, and organic visual universe — like a garden taking shape.
I work at the intersection of illustration, graphic design, and art direction, with a strong botanical inspiration.

Since 2019, I have been growing my creative studio, Chemin des Marettes. Collections of herbariums, stationery, and floral objects meet there, giving me a concrete vision of the visual, commercial, and human stakes related to a brand.

I can assist you with:
  • Art direction for a creative project, collection, or launch
  • Custom illustrations (products, campaigns, publications...)
  • Seamless or placed patterns (textiles, publications, packaging...)
  • Creation or redesign of visual identity
My little extra:making your projects flourish with accuracy, sensitivity, and true attention to detail. Passionate about color, textures, flowers, and patterns, I put my entire artistic vision at the service of your ideas.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Chemin des Marettes
    Founder & Art Director
    ARTS AND CRAFTS
    February 2019 - Today (7 years and 6 months)
    Paris, France
    Complete creation and management of the brand Chemin des Marettes, specializing in pressed flower herbariums, artisanal stationery, and custom creations (invitations, illustrations, visual identities, etc.).
    I manage:
    • Art direction and design of all products
    • Creation of illustrations and floral compositions
    • Content creation for social media
    • The online store and customer service
    • Collaborations, partnerships, and business development
    • Brand strategy, communication, and product launches
    Art Direction Visual Identity Illustration Pattern Branding
  • EXACOMPTA
    Visual Creation
    PUBLISHING
    January 2022 - Today (4 years and 7 months)
    Paris, France
    Annual creation of planner covers from my herbarium compositions.
    • Visual design of the covers
    • Design and layout of special pages with text and illustrations
    • Proposal of creative and inspirational content on making herbariums and the language of flowers
    • Adaptation to product format
    Collaboration between our two brands (Chemin des Marettes x Exacompta)
    Layout Pattern Creation Graphic Design Publishing

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