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Fiona LodettiFL

Fiona Lodetti

Communication & Digital Marketing Strategies 🌺

€350/day
Agen, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Fiona

I am Fiona and with my agency Blooméa, I support companies, entrepreneurs, and freelancers in boosting their communication and sales through a tailor-made print and/or digital strategy. 🌸

My goal? To help brands reveal themselves ✨
I have supported +20 companies in completely different sectors.

Community management, content creation, strategic support, visual identity & branding, visual creation, SEO optimization, or CRM strategy, I am THE person you need 🌸

Passionate about the world of luxury and equestrianism 🐴, I had the opportunity to work in Miami in luxury event planning, in a 5-star hotel in St Emilion, for the Domaine de Sauboméa 5* spa & wellness center for horses, for LIM Group, a company regrouping 3 high-end saddle brands, and for AQUA PENSEZ-VOUS? a high-end evolving swimming pool company.

I am truly passionate about communication in its entirety, I enjoy discovering new sectors and defining a strategy that suits you and meets your objectives.

Let's meet!
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Agen (up to 30km), Bordeaux (up to 10km), Toulouse (up to 30km), Montpellier (up to 10km), Paris (up to 10km)

Experience

  • AQUA PENSEZ VOUS ?
    Head of Digital Communication & Marketing
    REAL ESTATE
    October 2022 - May 2025 (2 years and 7 months)
    Agen, France
    Definition and implementation of the communication and digital marketing strategy within the company
    - Social media management: editorial charter, content creation, community management, social ads, etc.
    - Website management and SEO/SEA monitoring
    - Implementation and management of a CRM tool (Hubspot)
    - Brand image management: vehicles, agencies, textiles, communication materials, etc.
    - Development of the partner network
    - Sponsorship management
    - Event planning: trade shows and fairs, agency open houses, annual seminar, team building
    - PR
    - Internal Communication & CSR
    - Production of monthly KPIs
    - Management of the communication & digital marketing budget
    - Management of an intern/apprentice and a marketing & sales assistant
    - Creation and implementation of processes
    Visual Identity Graphic Design Communication Strategy CRM CSR
  • FL COMMUNICATION AGENCY
    360° Communication and Digital Marketing Agency
    August 2022 - Today (3 years and 10 months)
    I support companies, entrepreneurs, and freelancers in structuring and boosting their communication:
    - Branding & Visual Identity
    - Strategic consulting in 360° communication and digital marketing
    - Community Management
    - Content Creation: photos, videos, SEO blog articles, newsletters, etc.
    - Creation of visual materials: catalogs, flyers, posters, etc.
    - SEO Optimization: website, Google My Business listings, etc.
    Digital Marketing Strategy Content Creation Community Management 360° Communication Strategy Branding and Visual Identity
  • Lim Group
    Global Marketing & Communications Officer
    LUXURY GOODS
    February 2021 - August 2022 (1 year and 7 months)
    Bordeaux, France
    - Global Community Management (10 FB pages + 5 Instagram accounts)
    - Partnership management: influencers,
    - Internal communication: writing articles (FR + EN) for newsletters and blogs, creating training videos for representatives (FR + EN), training on social media management for US representatives
    - External communication: writing articles and press releases (FR + EN), participating in storyboard development, participating in video shooting coordination, video editing, participating in the development of the quarterly communication plan
    - Digital: Social ads implementation
    - Operational marketing: Participation in identifying activations during events
    - Production of monthly KPIs (brand + sales social media)
    Community Management Communication Strategy Content Creation Influencer Relations

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Education

  • Master 1 International Marketing & Communication
    Inseec U
    2021
  • Master 2 Marketing, Event Planning & Public Relations
    Inseec U
    2022

Certifications

  • Community Manager
    META
    2022
  • Luxury Attitude
    IFG Luxury Attitude
    2020

Skill set

Categories