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Fiona FromentalFF

Fiona Fromental

Brand & Digital Strategist | Merchandising & Growth

€550/day
Nice, FR
8-15 years
merchandising strategy
Project management
Data analysis
Product launch
Brand Strategy

Average response time: 1 hour

Freelancer profile translated to English.
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About Fiona

Expert in brand strategy, e-commerce, and digital products, I help companies structure and develop their offerings, from product design (assortment, pricing, positioning) to marketing strategy and monetization.

With 8 years of experience, including 5 at Nike EMEA in merchandising and collection development, I have also created a profitable digital business (+€100K) by launching an online yoga platform (400+ videos produced, automated funnels, multi-channel campaigns).

My approach combines product vision and digital growth: PLM, sales funnels, email marketing, SEO/SEM, automations (MailChimp, Zapier, Systeme.io) and premium content creation.

I work with lifestyle, sports, and wellness brands to optimize their launches, sales, and customer acquisition.

Types of projects I work on:

**Collection & merchandising strategy**: structuring ranges, pricing, product positioning.



**E-commerce & digital**: creating automated sales funnels, optimizing customer journeys, acquisition strategies (SEO, email marketing, social media).



**Branding & content**: brand identity, storytelling, content production (videos, podcasts, campaigns).



**Tool & PLM implementation**: benchmarking, team training, process optimization.



**Business & growth consulting**: launching digital products or services, subscriptions, and content monetization.
Sports
Hotel industry
Fashion and Cosmetics
Health and Wellness
E-commerce

  • English

    Native or bilingual

  • French

    Native or bilingual

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Haum Yoga
    FOUNDER & CREATOR
    HEALTH AND WELLNESS
    January 2020 - Today (6 years and 5 months)
    Creation and development of a profitable online yoga application (+€100K in revenue), built from scratch.

    Production and distribution of +400 on-demand yoga classes (pre-prod, filming, editing, post-prod).

    Implementation of automated sales funnels (acquisition, conversion, loyalty) via MailChimp, Systeme.io, Zapier, Uscreen.

    Multi-channel acquisition strategy (Instagram, e-mailing, landing pages, podcast, YouTube).

    Organization of digital campaigns and promotions to develop visibility and engagement.

    Creator and host of a wellness podcast, around yoga, health, and entrepreneurship.

    Uscreen expert (tool for monetizing digital content), optimizing video distribution and customer engagement.

    Strategic advice for creators wishing to scale their digital business via video.
  • Haum Yoga
    BUSINESS MENTOR / CUSTOMER SUCCESS
    HEALTH AND WELLNESS
    July 2023 - Today (2 years and 11 months)
    Complete support in business creation: brand identity, marketing strategies, sales automation, and monetization optimization.

    Facilitation of enablement workshops for yoga teachers (1 to 50 people, +300h in 2 years) to help them monetize their content.

    Creation of training materials and onboarding of creators on various platforms.

    Implementation of personalized sales funnels (acquisition, upsell, loyalty) to increase recurring customer revenue.

    Development and management of subscription models, integrating sales strategies via tools like Uscreen, Vimeo, Hey Marvelous.

    Creative support for yoga teachers: sequences, dynamic classes, organization of physical and digital events, and engaging online programs.
  • TSE Athletics
    HEAD OF COLLECTIONS | FITNESS INDUSTRY
    FASHION AND COSMETICS
    June 2024 - July 2025 (1 year and 1 month)
    Nice, France
    Management of a team of 6 people (design, merchandising, product development).

    Complete management of the collection cycle, from concept to launch (mood boards, creative briefs, material selection, factory negotiations).

    Management of product strategy, prices, production quantities, and development follow-up (samples, factory feedback).

    Implementation of a PLM (benchmark, negotiation, training) to standardize processes and improve efficiency.

    Collaboration with e-commerce, marketing, and brand content for launches, campaigns, and promotions.

    Participation in rebranding projects: positioning, target audience, communication strategy.

    Monitoring of financial and operational objectives, cost control, respect for deadlines, and profitability of collections.
Check out Fiona's experience

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Education

  • Master in International Business (Double Degree)
    Kedge Business School
    2018
    - Strategy, Sustainability & Entrepreneurship - Luxury Fashion Marketing in Global Markets - Brand Management - Integrated Marketing Communication - Creativity and Design Management - Business Plan - Leadership - Project Management
  • Yoga Teacher (+ 500h)
    AYU YOGA SCHOOL
Check out Fiona's education

Skill set

Branding
Pricing
Marketing and Communications Planning
Digital Marketing
Exploratory Data Analysis
Data Visualization
KPIs and Metric Definition and Monitoring
PLM
Systeme.io
Notion
Uscreen
Zapier

Categories