Freelancer profile translated to English.
Back to original languageAbout Fiona
Active since 2018 in the advertising sector, having worked in various creative agencies (Publicis Luxe, Helmut), I have now acquired real expertise in strategic planning (creative and digital strategy) and social media.
During my career, I have been involved in all aspects of the digital strategy spectrum: strategic planning, brand content, copywriting, consulting and creative strategy, for major luxury and beauty brands (Viktor&Rolf, Dior, YSL, Atelier Cologne, Diesel, Swarovski, Cartier...).
With a degree from CELSA in Corporate Communication and from Bard College in New York in Sociology, I have a very curious profile that will be useful to you in finding consumer insights and creative angles. I have also managed teams for several years.
It is with the utmost seriousness and interest that I will consider all your requests for collaboration and mission offers.
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Portuguese
Native or bilingual
Can work on-site
Paris (up to 50km), Paris (up to 40km)
Experience
- Helmut AgencyStrategic PlannerLUXURY GOODSFebruary 2021 - March 2025 (4 years and 1 month)Paris, FranceStrategic planning for the agency's clients: creative strategy, conception, branding, social media strategy, influence strategy.
- Publicis LuxeDigital and Social Media ConsultantLUXURY GOODSAugust 2018 - August 2020 (1 year and 11 months)Paris, FranceIn charge of the entire social media strategy for the Swarovski brand and its application on different platforms: strategic planning, content strategy, activation mechanics, copywriting, creative briefs and influencer recommendations.
- Ambassade de France en ArgentineCultural Cooperation Officer at the French Institute of ArgentinaPUBLIC SECTORAugust 2017 - July 2018 (11 months)Buenos Aires, ArgentinaMaintaining diplomatic relations between France and Argentina, implementing the Institute's digital processes, drafting diplomatic notes and official speeches, event management.
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Education
- Master 2 in Corporate CommunicationCELSA Paris-Sorbonne2017Master en Communication Corporate au CELSA Paris-Sorbonne.
- Master 1Bard College (NY)2016Master 1 en Sociologie (major) et Film Studies (minor) suite à une année d'échange au Bard College à New York.