Freelancer profile translated to English.
Back to original languageAbout Fiona
👋 Freelance PM with over 5 years of experience, I work with startups, scale-ups, and large corporations onB2B SaaSproducts, often complex or regulated, to structure, deliver, and generate measurable business impact throughout the entire product lifecycle.
My guiding principle: abstract business complexity to design clear and truly usable products/interfaces.
🔹 My areas of intervention
0 → 1 — From idea to MVP
Needs definition, product vision, MVP design, and focus on Product-Market Fit: understanding real usage, rapid iterations based on field insights.
1 → 2 — From MVP to scalable product
Roadmap structuring, prioritization, and delivery improvement to align the product with business objectives.
🔹 My product expertise (in concrete terms)
Discovery & Delivery
👨🔬 Scoping, product workshops, understanding usage and business/regulatory constraints, user journey creation
🚚 Backlog management, prioritization, coordination with tech teams
Product analytics & business impact
📊 Definition and tracking ofproduct & business KPIs(adoption, usage, value)
📈 Data analysis to guide decisions
💸 Ability tolink product initiatives to their business impact
(Certifications: Product Analytics via Mixpanel; Product-Led Growth via Reforge)
Interfaces, APIs & AI-assisted features
🖥️ API design and conception: defining needs, contracts, and use cases, testing via Postman
🤖 Design ofAI-assisted featureswhen they provide real value (decision support, targeted automation, workflow simplification)
🔹 Why work together
✔ Structure without over-processing
✔ Make pragmatic decisions
✔ Products used by tens of thousands of users
✔ +100 people trained (Product, UX) in schools
📩Shall we discuss? I respond in under 2 hours.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- OmnidocSenior Product Manager – B2B SaaS | HealthTech | Regulated ProductsMEDICALAugust 2024 - Today (2 years)Paris, FranceContext:Omnidoc is aB2B SaaSplatform for medical collaboration, used by healthcare professionals in private practice and hospitals to exchange medical opinions and coordinatecomplexcare pathways.The solution covers tele-expertise, multidisciplinary team meetings (RCPs), and teleconsultation in a highly regulated public health environment,interoperablewith hospital IT systems.Objective:Take charge of a part of the existing tele-expertise product, as well as thescoping and deploymentof 2 new strategic products: RCP and Teleconsultation in public hospitals.Intervention / Achievements
- Product Discovery:User research: persona creation, user flow, story mapping, OST, business process modeling, user testing
- Product Delivery:backlog management, prioritization, user story writing, collaboration with tech and design teams (Strong focus on abstractingbusiness complexityto propose simple, fluid, and usable interfaces for healthcare professionals)
- Work on **HIS interoperability**, which I consider essential for the success of public health products. Integration with HIS via: SIU flows, Lifen API (GAM, DPI) / FHIR API / MSSanté (MDM HL7, hprim.xml) / MLLP (HL7)
- ZenchefSenior Product Manager – B2B SaaS | Guest Engagement | FoodTechRESTAURANTS AND FOOD SERVICEJanuary 2023 - July 2024 (1 year and 6 months)Paris, FranceObjective:Transition as a Product Manager to the B2B SaaS web app, with the goal of developing solutions that enable restaurateurs to increase "**repeat business**," in other words, to engage and retain their own customers through engagement and retention levers.->North Star Metric:Repeat Visit RateIntervention / Achievements
- Led a product squad of 6 engineers, 1 QA, and 1 designer
- Defined product vision and squad strategy
- Designed and launched premium features for high-end restaurants (gastronomic, Michelin-starred, multi-site)
*+5%increase in Repeat Visit Rate through product iterations focused on real usage*Product Discovery:analytics & user research, roadmapping, prioritization, business cases, beta testing, experimentation playbooks*Product Delivery:backlog management, prioritization (ICE), user story writing, continuous iterations with tech teams*Go To Market:targeted product announcements (right message, right user, right time) and in-app communication via product adoption tools (Beamer)*Generative AI:benchmarking, selection, and integration of models for automated generation of customer review responses and marketing content (prompt **design**, output quality control).Execution Context*Internationalenvironment: tech teams spread across France, Ukraine, and Amsterdam- Products deployed to clients in Europe (FR, Netherlands, Portugal, etc.)
- High company growth context: between my arrival and departure -> growth from approx. 45 to 200 people
- Evolution of delivery practices: Scrum in the first year, then Shape Up in the second year
- ZenchefProduct Manager - Mobile Applications | B2C & B2B | FoodTech (SaaS)RESTAURANTS AND FOOD SERVICEJanuary 2022 - January 2023 (1 year)Paris, FranceContext:Zenchef is a B2B SaaS reservation platform for restaurateurs, historically focused on reservation management and restaurant activity organization (web & B2B mobile app).With a growth objective, Zenchef developed a B2C mobile application to provide more visibility to its client restaurants.Objective:Launch and grow the B2C mobile application with strong acquisition, adoption, and growth challenges, while improving the user experience on the B2B SaaS mobile side.Intervention / Achievements
- Led a team of 3 mobile developers and 1 designer
- Launched the B2C mobile application
- Continuous iterations throughproduct experiments->+115%reservations generated via the mobile app
- Defined the **product strategy**, considering legal aspects and coordinating with marketing
- Implementedgrowthlevers via web reservation widgets ->+15%acquisition to the mobile app
- Improved user experience on the B2B mobile application (usability, journeys, features)
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Education
- Master's Degree, Innovation and Business Development Management (INDA)Arts et Métiers ParisTech - École Nationale Supérieure d'Arts et Métiers2020Master spé orientée innovation, stratégie et création de produits, avec un fort accent sur le lien entre vision business, produit et exécution. Focus sur le cadrage d’opportunités, la product strategy, la product discovery et la product delivery sur des produits web/mobile, mais aussi physiques.
- Engineering Degree, Generalist - Specialization Option: Design ThinkingECE Paris2019Formation d’ingénieur généraliste complétée par une spécialisation en Design Thinking et conception centrée utilisateur. Développement de compétences en résolution de problèmes complexes, UX, conception de solutions digitales, et collaboration étroite entre tech, design et business.
Certifications
- Product Analytics Micro-Certification (PAC)™️Product School - Mixpanel2024
- Product-Led Growth CertificationReforge2024