Freelancer profile translated to English.
Back to original languageAbout Finn
I help entrepreneurs and e-commerce businesses turn their Shopify webshop into a clear, fast, and conversion-focused sales machine. No unnecessary complexity or standard templates, but a webshop that is logically structured and focused on measurable results.
As an e-commerce manager, I combine e-commerce, Shopify marketing, and sales. This allows me to look beyond just design: I optimize the entire customer journey, from first impression to checkout. Think strong product pages, smart navigation, clear calls-to-action, and a frictionless mobile experience.
I work as a Shopify expert and marketing consultant for companies that want to grow their webshop without immediately spending more on advertising. Through targeted conversion optimization, structure, and marketing insights, I get more out of existing visitors and traffic.
My approach is practical and results-oriented. No isolated advice, but concrete improvements that directly contribute to revenue growth and scalability. Thanks to my background in sales consultancy, I know exactly where visitors drop off — and how to solve it.
Typical projects I work on:
Setting up, redesigning, and structuring Shopify webshops
Shopify marketing & e-commerce optimization
Conversion optimization of product and collection pages
Improving navigation, checkout, and funnels
Usability & mobile performance
E-commerce audits and growth strategies
This is how I help webshops not only look better, but especially sell better.
Dutch
Native or bilingual
English
Fluent
French
Fluent
Remote only
Primarily works remotely
Experience
- Mercé Digital SolutionsFreelance Shopify Consultant & E-commerce SpecialistE-COMMERCEFebruary 2019 - Today (7 years and 6 months)Utrecht, NetherlandsAs a freelance Shopify consultant, I help entrepreneurs and startups with setting up, optimizing, and scaling conversion-focused Shopify websites. My focus is on usability, clear structure, and improving conversion without unnecessary complexity.I primarily work with entrepreneurs who want to professionalize their online sales and achieve better results from their existing traffic.Key activities and results:Setting up and redesigning Shopify webshops (one-product & multi-product)Optimizing product pages for higher conversionStructuring collections, navigation, and checkout flowIntegrating apps for upsells, reviews, and email marketingAdvising on positioning, offering, and pricingImproving loading speed and mobile user experienceMy combination of sales experience and online marketing allows me to create websites that are not only attractive but, above all, sales-oriented.
- Ecom Growth LabE-commerce & Online Marketing SpecialistDIGITAL AND ITSeptember 2018 - January 2019 (4 months)Amsterdam, NetherlandsIn this role, I was responsible for supporting and optimizing multiple e-commerce projects as an employee. I worked closely with entrepreneurs and internal teams to make webshops more user-friendly, organized, and conversion-focused.The role combined online marketing, webshop optimization, and sales support, with a strong focus on practical execution and results.Key activities:Optimizing existing webshops (UX, structure, and navigation)Improving product pages and customer journeySupporting online marketing campaignsAnalyzing visitor behavior and conversionContributing to online positioning and sales strategySupporting the management and expansion of webshopsThis role formed an important foundation for my later specialization in Shopify and conversion optimization.
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Education
- Bachelor of Commerce – Digital Marketing & E-commerceHogeschool Utrecht2021HBO-opleiding gericht op commerciële strategie, online marketing en e-commerce. Tijdens de opleiding lag de focus op het ontwikkelen van commerciële vaardigheden, digitale marketingstrategieën en het opzetten en optimaliseren van online verkoopkanalen. Belangrijke onderdelen: E-commerce & online sales Digital marketing & conversie-optimalisatie Consumentengedrag & klantreis Marketingstrategie & positionering Praktijkgerichte projecten voor webshops en bedrijven De opleiding combineert theorie met praktijk en sluit goed aan bij mijn werkzaamheden binnen Shopify, online marketing en conversiegerichte webshops.