Freelancer profile translated to English.

Description

A graduate in marketing communication, I help companies establish and maintain their market presence. Specifically, this involves understanding a market before acting: identifying customers, their expectations, and how to reach them at the right time with the right message. From there, I build a coherent communication strategy and bring it to life through campaigns that truly resonate with target audiences.

But I don't stop at image. What drives me is seeing a strategy translate into tangible results: new clients acquired, existing clients retained. I naturally blend communication and sales, seamlessly transitioning from brand messaging to commercial negotiation.

It's this dual sensitivity, creative and commercial, that makes my approach stand out: I don't just make a brand known, I help it grow, backed by data.

Now freelancing, I support companies looking to combine a strong brand image with real growth.

Languages

French
Native or bilingual
English
Conversational
Italian
Basic

Workplace preferences

Can work on-site

Paris (up to 50km), Lyon (up to 30km)

INDEPENDANT
Marketing & Commercial Strategy Communication Manager
AGRICULTURE
January 2026 - Today (7 months)
Paris, France
- Development of communication strategies and digital marketing plans
- Market research and competitor analysis
- Audience segmentation and targeting
- Definition of positioning and brand messaging
- Creation of content and sales pitches
- Management of promotional campaigns (social media, email, advertising)
- Prospecting and acquisition of new clients
- Development of customer retention programs
- Commercial follow-up and negotiation
- Performance analysis (KPIs) and action adjustment
Competitive Intelligence Communication Strategy Customer Relations Reporting & Analysis Market Research
INDEPENDANT
Business Development Manager
IMPORT AND EXPORT
January 2023 - April 2026 (3 years and 3 months)
Lyon, France
• Creation and development of an import-export business (Leather Goods)
• Building and managing an international supplier network via social media (prospecting, negotiation, retention)
• Management: sourcing, B2B sales, remote logistics coordination in a multicultural environment
• Full remote management with strong adaptability and mastery of digital tools
Strategic Intelligence Social Media Digital Communication Project Management Competitive Intelligence
Unité de recherche ELICO
ASSISTANT RESEARCHER IN COMMUNICATION & INFORMATION
RESEARCH
October 2022 - December 2023 (1 year and 2 months)
Lyon, France
• Research on health media coverage and health controversies (Covid-19)
• Collection and analysis of media corpora; contribution to knowledge dissemination
. Transcription of scientific interviews, PARADICC project
• Support for the organization and communication of the international conference CMCL22
Scientific Communication Strategic Intelligence Writing Audio Transcription Communication Strategy