Fidella Naila

Managed end-to-end execution of national eVapor programs across 7 zones and 84 areas, covering planning, budgeting, execution, performance monitoring, and post-program evaluation, including one key program that became a major contributor to sales volume. Increased national eVapor program achievement by 6.5x, driving stronger acquisition performance and supporting volume growth across Indonesia. Led a national scale community program generating ~300K selling-out and 5k community for acquisition platform. Coordinated nationwide deployment of eVapor acquisition strategies, aligning national plans, area-level execution, budget allocation, and cross-functional performance monitoring. Managed program budgeting with 98% utilization against plan and improved efficiency by reducing cost per trial by 50%. Leveraged CPT, Coupa, and Power BI to monitor performance, track budget usage, validate reports, and generate insights for business reviews. Analyzed program performance data to identify trends, risks, and improvement opportunities, supporting continuous optimization throughout program execution. Prepared business reports, presentations, and data summaries to support program evaluation, business reviews, and management decision-making.

Spearheaded the partnership strategy for Earth Love Life, driving the brand's presence at over 20 events monthly. This included partnerships with various communities, ensuring ongoing engagement and brand visibility at highly attended events and activations. Successfully executed 2-3 major brand activations each month, including flagship events such as Scent of Indonesia, Jagat Aroma, and numerous other high-profile activations, enhancing Earth Love Life's visibility in the market. Developed and led the Pause Station, Office-to-Office program, aimed at creating more interactive touchpoints for the brand. Each month, 1-2 Pause Station events were carried out, allowing Earth Love Life to engage directly with consumers, showcase product benefits, and deepen brand loyalty by aligning with the brand's core values of wellness and sustainability. Collaborated with over 10+ communities each month to organize dedicated events specifically for Earth Love Life. These events were tailored to resonate with local interests, fostering a deeper connection with community members while also expanding Earth Love Life's network of brand advocates. These partnerships not only resulted in increased participation but also contributed to a broader, more engaged consumer base. Played a key role in growing Earth Love Life's community by an impressive 35% in just 3 months increasing membership from 600+ to over 800+ active members. To ensure community engagement, I regularly shared fresh content, curated interactive sessions, and maintained an open communication channel with members to foster trust and long-term loyalty. Assisted in the development and deployment of a Masterplan for expanding Earth Love Life's market reach. This strategy focused on regional growth in Jakarta, Bandung, and Bali, working closely with local promoters to tailor activations that were regionally relevant, ensuring success across key areas and contributing to overall brand expansion.

Managed sponsorship campaigns for major sports events such as EPL, Liga 1, and others, driving brand visibility and engagement. Led reporting and monitoring for key sponsorship campaigns, including those for Shopee and Djarum, ensuring timely and detailed campaign updates to stakeholders. Coordinated campaign schedules across multiple teams, ensuring seamless execution and adherence to deadlines. Collaborated with Ad Operations, CRM, and design teams to deliver impactful sponsorship executions, aligning with brand goals and enhancing audience engagement. Assisted in the development ofpost-campaign reports, summarizing key outcomes, ROI, and overall campaign success.