Fantine Gras

As the founder of Agence Gravity, I help businesses create and redesign WordPress websites that are clear, professional, and designed to support their growth.

I work with entrepreneurs, retailers, artisans, VSEs, and SMEs who need a more structured, credible, and effective online presence. My role goes beyond creating an aesthetically pleasing website: I help my clients clarify their offer, organize their content, showcase their expertise, and build a coherent user journey to facilitate contact.

• Creating WordPress showcase websites

• Redesigning existing websites

• Creating catalog websites without online sales

• Structuring pages and content

• Web design and WordPress integration

• Optimizing the user journey

• Showcasing services, products, and achievements

• Implementing effective calls to action and forms

• Maintenance and support after launch

Every project begins with a thorough understanding phase: business, target audience, offers, goals, strengths, current challenges, and commercial stakes. This stage allows us to build a website aligned with the company's reality, not just a graphic trend.

I have notably supported projects in the retail, services, construction, industrial, wellness, and event sectors.

My goal: to create useful, readable, and lasting websites that enhance a company's credibility and transform its online presence into a genuine growth driver.

At PLASTIMO, a company specializing in marine equipment, I participated in a digital transformation project involving the implementation of a new ERP and the redesign of the website using OroCommerce.

This experience allowed me to work on a structuring web project with technical, marketing, UX, and organizational challenges.

I notably contributed to:

• Strategic thinking for the website redesign

• Gathering, organizing, and validating user data

• Structuring the user journey and UX

• Coordinating with external service providers

• Aligning the project with the Alliance Marine group's communication strategy

• Preparing the content and visuals needed for the new website

• Requalifying visuals in the internal media library

• Enriching the product database

This experience taught me to work with a website as a true tool for organization, communication, and business development.

It also helped me understand the importance of a clear structure, well-prepared data, a consistent user experience, and smooth collaboration between internal teams and external providers.

During my work-study program at Le Gobelet Français, I participated in the digital and marketing development of a fast-growing startup, which grew from €0 to €3 million in revenue in 2 years.

This experience allowed me to work on very concrete challenges: building brand awareness, structuring customer acquisition, developing online presence, improving the website, and supporting commercial growth.

I notably contributed to:

• Implementing a web marketing strategy

• Developing online visibility

• Managing the website, back-office, and content

• Writing acquisition-focused web content

• Natural and paid referencing (SEO/SEM)

• Creating graphic materials and brand content

• Social media and community management

• Monitoring performance and analyzing KPIs

• Developing and optimizing the marketplace

• Coordinating with technical service providers

• Developing a network of partners and affiliates

This experience gave me a comprehensive view of a digital project: acquisition, brand image, website, content, conversion funnel, performance, and business development.

It also reinforced my conviction that an effective online presence relies not only on a beautiful website or regular communication but on a clear strategy, well-structured content, and actions aligned with business objectives.