About Ferréol
English
Fluent
Spanish
Fluent
French
Native or bilingual
Experience
- MiraklSenior Customer Success ManagerSOFTWARE PUBLISHINGMay 2023 - September 2025 (2 years and 4 months)Lyon, FranceKey account management and MRR maximization: onboarding management, workshop and business review (QBR) facilitation, strategic consulting, renewal management, and upsell opportunity identification.Data and performance analysis: defining optimization strategies based on customer journey and merchandising campaign analysis.Technical expertise: performing first-level technical audits, including verification of tags, API configurations, and product feeds.
- Commanders ActCustomer Success ConsultantSOFTWARE PUBLISHINGAugust 2019 - January 2022 (2 years and 5 months)Budapest, HungaryDefinition and selection of KPIs (conversion rate, ROAS...)Media mix optimizationDashboard construction and updatesReporting and performance analysis constructionMulti-channel attribution model management (behavioral vs. Last-click)
- Commanders ActTechnical Customer Success ConsultantSOFTWARE PUBLISHINGMay 2018 - July 2019 (1 year and 2 months)Paris, FranceImplementation of tracking solutions: Google, Facebook, Criteo, etc.Creation of variables, cookies, and rules (deduplication...)Resolution of technical issues related to trackingAudit and recommendation of the datalayer and tagging planImplementation of a GDPR-compliant cookie bannerSupport in using tools (TMS, AMS, CDP, CMP)Project coordination with sales, technical, and product teams
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Education
- Master Grande EcoleESC Clermont2015Spécialisation : Digital Marketing
Certifications
- TagcommanderCommanders Act2019