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Ferréol D.FD

Ferréol D.

Senior CSM & MarTech Expert | CRO Consultant

€650/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ferréol

Need to turn your data into revenue? With over 8 years of experience at SaaS leaders (Mirakl, Commanders Act), I help companies (Key Accounts & Scale-ups) optimize their digital performance.

Looking for a Senior CSM?

I have over 8 years of experience as a CSM in the European martech ecosystem. I have a hybrid, results-oriented profile: passionate about tech and driven by human relationships, this combination allows me to master complex tools while delivering value to clients and maximizing MRR. During these years, I have managed a portfolio of key accounts and overseen the entire customer lifecycle, from onboarding to business reviews, including upsell and contract renewals.

Looking for a CRO expert?

I have assisted numerous clients (from startups to key accounts like Sony, Panasonic, Clarins, Thalys, La Redoute, Disney, M6...) with various business and technical challenges related to marketing data and CRO.

My services:
- Tracking & Data Hub: Tagging plan, GTM/GA4 implementation, data reliability audit, custom dashboards (SQL/Looker).

- CRO & E-merchandising Hub: A/B testing, UX personalization, customer journey audit (Hotjar/Clarity), conversion rate optimization.

- Acquisition & SEO Hub: SEA/Social Ads management, SEO strategy (link building and technical), multi-channel campaign management.

- Automation & Web Hub: Website creation (Webflow/Wordpress), task automation via AI (LLMs) and No-code tools,
  • English

    Fluent

  • Spanish

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Mirakl
    Senior Customer Success Manager
    SOFTWARE PUBLISHING
    May 2023 - September 2025 (2 years and 4 months)
    Lyon, France
    Key account management and MRR maximization: onboarding management, workshop and business review (QBR) facilitation, strategic consulting, renewal management, and upsell opportunity identification.

    Data and performance analysis: defining optimization strategies based on customer journey and merchandising campaign analysis.

    Technical expertise: performing first-level technical audits, including verification of tags, API configurations, and product feeds.
    Merchandising CRO Web analytics A/B Testing CSM
  • Commanders Act
    Customer Success Consultant
    SOFTWARE PUBLISHING
    August 2019 - January 2022 (2 years and 5 months)
    Budapest, Hungary
    Definition and selection of KPIs (conversion rate, ROAS...)
    Media mix optimization
    Dashboard construction and updates
    Reporting and performance analysis construction
    Multi-channel attribution model management (behavioral vs. Last-click)
    Google Analytics Google Ads Google Tag Manager Data Studio ROAS
  • Commanders Act
    Technical Customer Success Consultant
    SOFTWARE PUBLISHING
    May 2018 - July 2019 (1 year and 2 months)
    Paris, France
    Implementation of tracking solutions: Google, Facebook, Criteo, etc.
    Creation of variables, cookies, and rules (deduplication...)
    Resolution of technical issues related to tracking
    Audit and recommendation of the datalayer and tagging plan
    Implementation of a GDPR-compliant cookie banner
    Support in using tools (TMS, AMS, CDP, CMP)
    Project coordination with sales, technical, and product teams
    Tag Commander Google Analytics JavaScript HTML CSS

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Education

  • Master Grande Ecole
    ESC Clermont
    2015
    Spécialisation : Digital Marketing

Certifications

Skill set

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