Freelancer profile translated to English.
Back to original languageAbout Fernando
I help companies, institutions, and organizationswith complex processes to attract more clients, automate operations, and scale their digital platforms.
More than 40 clients have rated my work 4.8/5.
My specialty is helping organizations where digital acquisition and operational processes have a direct impact on the business, e-commerce websites, and training.
More than 25 years have taught me something important: **not all businesses need a website, but they do need to solve real problems**.
Example:
- Reduction of invalid leads.
- Process automation.
- Acquisition optimization.
- Reduction of administrative burden.
My focus is not on “making pages,” but on **building digital environments prepared to sell more, attract better clients/students, and scale solidly**.
👉 I carefully select projects to ensure quality, strategy, and results.
I collaborate with a limited number of clients each year because I seek to be genuinely involved and provide strategic, technical, and operational value in the long term.
Therefore, before accepting a project, I need to identify something very specific:
• That there is real growth potential
• That the company is prepared to evolve
• That there is decisiveness and commitment to do things right
Many companies look to “try.” I work with companies that truly want to grow.
I work designing and optimizing platforms for:
• WordPress / WooCommerce
• Moodle
• PrestaShop
• Automations and digital ecosystems oriented towards acquisition and growth
The acquisition, automation, and optimization strategies I implement work precisely because they are not applied in a massive or generic way.
Each project requires analysis, judgment, and very careful execution.
The price published on Malt is indicative. I normally work by project and objectives.
Spanish
Native or bilingual
English
Conversational
Catalan
Fluent
Can work on-site
Barcelona (up to 50km), Madrid (up to 50km), Valencia (up to 50km), Sevilla (up to 50km), Málaga (up to 50km)
Experience
- Alexander Main
On Malt
Proposal for web audit and optimizationCULTUREDecember 2025 - January 2026Barcelona, SpainA quick audit, review of the current website, specific improvements, and operationalization of a WordPress site were carried out. Resource optimization and final proposal for improvements. - VicenteWeb development for El Escorial City CouncilE-COMMERCEJune 2023 - July 2023 (2 months)Madrid, EspañaWeb development with reservation system for courses and events.Adaptation of WordPress to specific entity processes, with online acquisition strategies.
- VicenteWordPress development with online agenda for city councilMay 2023 - May 2023
Reviews
Vicente
Vicente
Reviewed on 7/18/2023
Excellent professional.
I would work with Fernando again. He has done a good job.
C
Clínica
ADELUP DENTAL SLP
Reviewed on 2/28/2023
We couldn't be happier with Fernando's work. Very professional, impeccable work. We will continue working with him in the future.
Recommendations
FU
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Education
- Systems EngineeringUTN1992Lejos y hace tiempo.. tengo varias titulaciones y cursos de formación.