Freelancer profile translated to English.
Back to original languageAbout Fernando
Freelance Creative Director & Art Director with international experience (Paris, London, Mexico). I help premium and luxury brands elevate their visual identity across digital, social, and 360° campaigns, combining creative excellence, storytelling, and advanced AI workflows.
I manage projects from strategy to execution: creative concept, art direction, branding, packaging, production, photoshoots, generative image pipelines, and high-value social media content.
My approach blends aesthetic precision, a craft culture, and business vision to create coherent, impactful, and differentiating projects.
If you are looking for ambitious, demanding, and innovation-driven creative direction, let's connect.
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Studio RosasFounder & Creative DirectorJune 2024 - Today (2 years)Paris, FranceConception and execution of assets (digital, photoshoots, AI, etc.) for international communication campaigns for clients such as Cluizel, La Sablaise, Shiseido, Avene, Thales, etc.
- JEFF!Partner & Creative DirectorSeptember 2024 - December 2025 (1 year and 3 months)Paris, France360º communication campaigns for clients such as Yamaha, Electra, Hoodz International. Production oversight for all campaigns.
- SocialyCreative DirectorMay 2021 - June 2024 (3 years and 1 month)Paris, FranceCreation and internal structuring of the entire creative department (15 people) and the agency's photo studio, structuring of competitions and internal creative teams, oversight and conception of communication campaigns for clients such as Brandy Bardinet, Beehive, Cristalerie St Louis, Diptyque, SFR, Pizza Hut, Deezer, LeTrot.
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Education
- Master in International Advertising specialization Art DirectionLondon College of Communications2009
- Bachelor's Degree in Art DirectionSup de Pub2009