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Fernando Rodriguez VergaraFR

Fernando Rodriguez Vergara

Digital Marketing Consultant

€270/day
Madrid, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Fernando

I help companies grow online with data-driven digital marketing strategies and measurable results. As a consultant with over 6 years in SEO, SEM, and conversion optimization — and previous training as an Industrial Engineer and project manager — I combine technical, analytical, and strategic vision to maximize the performance of your campaigns.

My deliverables include:
✅ SEO Strategies (on-page, off-page, and technical) that have increased organic traffic by >30%
✅ Google Ads, Meta, and LinkedIn campaigns with ROAS optimization (+25% in average ROI)
✅ Conversion funnels and landing pages that improve conversions by up to 20%
✅ Digital audits, performance dashboards (GA4, GTM), and integrated content plans

I have worked with clients from multiple sectors in Europe and Latam, and I have been a member of the Google Ads Advisors Community since 2023. My certifications include Google Analytics, Meta Blueprint, LinkedIn Ads, and Google Ads (Search, Display, Shopping, Performance Max).

If you are looking for a consultant who not only executes but understands your business, optimizes resources, and delivers sustainable growth… let's talk!
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Madrid (up to 50km)

Experience

  • SERSEO INBOUND MARKETING,
    Digital Marketing Consultant
    February 2018 - Today (8 years and 4 months)
    • Implementation of on-page and off-page SEO strategies, achieving organic traffic increases of over 30% for clients in various sectors.
    • Management and optimization of PPC campaigns on Google Ads, Facebook Ads, and LinkedIn Ads, improving advertising ROI by 25%.
    • Performance of technical SEO audits and planning of link-building campaigns with tools like Google Analytics and Search Console.
    • Creation and management of optimized sales funnels and landing pages, increasing conversions by 20%.
    • Coordination of content strategy across blogs, newsletters, and social media, achieving significant growth in brand engagement and visibility.
    I stay up-to-date with the latest digital marketing trends through participation in online communities, attending conferences, and obtaining certifications such as Google Analytics, Google Ads, LinkedIn Ads, and Meta Blueprint. I use a data-driven approach to optimize my campaigns and ensure measurable results.
    Google Analytics SEO SEM Generative AI Data Analysis
  • FREELAND
    Project Consultant, Strategic Planning, and New Business
    January 2014 - August 2017 (3 years and 7 months)
    • Advising companies on evaluating the effectiveness of their business models and strategic planning.
    • Implementation of corporate strategies for competitive positioning, resulting in increased market share and expansion of new business lines.
    • Leadership in business innovation projects, managing multidisciplinary teams to develop growth-oriented solutions.
  • Corpoelec
    Corpoelec Planning Manager
    May 2008 - December 2013 (5 years and 7 months)
    • Directed a division with 60 employees, managing 9 direct reports in areas of systems analysis, planning, and energy efficiency.
    • Development of corporate-level strategic plans, optimizing resource utilization and improving operational efficiency indicators.
    • Implementation of management control systems and key performance indicators (KPIs).

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Education

  • Industrial Engineer
    CENTRAL UNIVERSITY OF VENEZUELA
    1987
    Ingeniero Industrial
  • Professional Postgraduate
    PRESTON UNIVERSITY
    2005
    Post Grado Professional

Skill set

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