About Fernando
Spanish
Native or bilingual
English
Fluent
Experience
- SERSEO INBOUND MARKETING,Digital Marketing ConsultantFebruary 2018 - Today (8 years and 4 months)• Implementation of on-page and off-page SEO strategies, achieving organic traffic increases of over 30% for clients in various sectors.• Management and optimization of PPC campaigns on Google Ads, Facebook Ads, and LinkedIn Ads, improving advertising ROI by 25%.• Performance of technical SEO audits and planning of link-building campaigns with tools like Google Analytics and Search Console.• Creation and management of optimized sales funnels and landing pages, increasing conversions by 20%.• Coordination of content strategy across blogs, newsletters, and social media, achieving significant growth in brand engagement and visibility.I stay up-to-date with the latest digital marketing trends through participation in online communities, attending conferences, and obtaining certifications such as Google Analytics, Google Ads, LinkedIn Ads, and Meta Blueprint. I use a data-driven approach to optimize my campaigns and ensure measurable results.
- FREELANDProject Consultant, Strategic Planning, and New BusinessJanuary 2014 - August 2017 (3 years and 7 months)• Advising companies on evaluating the effectiveness of their business models and strategic planning.• Implementation of corporate strategies for competitive positioning, resulting in increased market share and expansion of new business lines.• Leadership in business innovation projects, managing multidisciplinary teams to develop growth-oriented solutions.
- CorpoelecCorpoelec Planning ManagerMay 2008 - December 2013 (5 years and 7 months)• Directed a division with 60 employees, managing 9 direct reports in areas of systems analysis, planning, and energy efficiency.• Development of corporate-level strategic plans, optimizing resource utilization and improving operational efficiency indicators.• Implementation of management control systems and key performance indicators (KPIs).
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Education
- Industrial EngineerCENTRAL UNIVERSITY OF VENEZUELA1987Ingeniero Industrial
- Professional PostgraduatePRESTON UNIVERSITY2005Post Grado Professional