Fernando Rebollo Pardo

Responsible for strategic planning, activation, and optimization of Paid Social campaigns for the leading banking client in Spain, on Meta, TikTok, LinkedIn, Pinterest, and X Ads. Management of budgets exceeding €400k/month, optimizing key metrics (CPA, ROAS, CTR). Direct client liaison: analysis of briefings, definition of digital strategies, and presentation of results to the Santander marketing team. Coordination with creative, data, and programmatic teams to execute omnichannel strategies.

Planning, activation, and optimization of Paid Social campaigns on Meta, TikTok, LinkedIn, Pinterest, and X Ads. Scaled Social Media investment from €3M to almost €8M annually, consolidating the brand's digital growth. Spain became the leading market in Paid Social within one of the leading groups in the Beauty sector, serving as a benchmark against other countries. Adaptation of branding and consideration strategies to local and international objectives.

Planning, activation, and monitoring of Paid Social campaigns, focusing on acquisition and remarketing. Design of acquisition and remarketing strategies, achieving a CPL reduction of -15% and an increase in qualified leads of +25%. Direct client liaison, participating in strategic meetings and results presentations. Advice on budget allocation and optimization recommendations.