Freelancer profile translated to English.
Back to original languageAbout Fernando
**Web developer since 1998**. I started programming in various languages until **specializing in WordPress**, the CMS that for me has democratized the internet: any business can have a professional website without relying on large budgets.
**Since 2013 I have been an SEO Consultant**. For over a decade, I have been positioning my own and clients' websites in the top positions of Google, learning through real tests, not theory.
Today my focus is Artificial Intelligence applied to business.
On fertodoia.es I help companies to:
Analyze their business in depth(processes, content, online presence) to detect where AI brings real value, not smoke.
Automate tasks and workflows with AI agents, saving hours and errors.
Scale content and SEO/GEO strategyby combining AI writing with human judgment.
Integrate AI into existing websites and processes without breaking what already works.
The combination of 25+ years of development, a decade of real SEO, and early adoption of AI allows me to see a client's business end-to-end: from the website that supports it to the processes that can be automated and the content that makes it visible.
If you search for "web consulting" on Google, you will find me there ;)
Do you have a business and don't know where to start with AI? Let's talk.
English
Fluent
French
Basic
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- Wunderman Thompson SpainDigital Project ManagerDIGITAL AND ITMay 2019 - September 2019 (4 months)Madrid, SpainDigital project manager for various web projects
- iXLInformation ArchitectDIGITAL AND ITJune 2000 - May 2001 (11 months)Madrid, SpainInformation architect for the web usability project of La CaixaInformation architect for the web usability project of Mitsubishi Motors
- INDRA SOLUCIONES TECNOLOGIAS DE LA INFORMACION SLWeb DeveloperDIGITAL AND ITMay 2001 - November 2003 (2 years and 7 months)Madrid, SpainWeb development of the Turespaña spain.info websiteWeb development of the Caja Madrid Bolsa websiteWeb development of the TM Torreblanca websiteDevelopment of other websites and intranets
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Education
- Advanced SEO CourseKschool2023Benchmarking y plan estratégico SEO Fundamentos técnicos avanzados - Regex - Datos estructurados Escrapeo de sitios web y de SERPs / xPath /Automatización de tareas Indexabilidad avanzada Link building avanzado Indexabilidad avanzada: CMS JavaScript, contenidos embebidos Automatización de tareas SEO WPO Avanzado Arquitectura Web SEO internacional Migraciones SEO Uso avanzado de Screaming Frog y otros crawlers Data Studio: integración, análisis y visualización de datos - Interpretación y presentación CRO/UX/UI orientado a SEO
- Online Master in AI and InnovationFounderz2024- Ingeniería de Prompts y creación de agentes conversacionales personalizados (GPTs) - Herramientas IA para generación de imagen, vídeo, audio y 3D (Midjourney, DALL·E, Runway, Leonardo - Automatización avanzada con Power Automate, Power Apps y Power Platform - Análisis y visualización de datos con Power BI y Excel con IA - Machine Learning, NLP y Deep Learning - Aplicación práctica áreas: RRHH, Marketing, Educación y Diseño - Copilot Microsoft 365: integración, personalización y casos de uso - IA Responsable y enfoque humanocéntrico con Microsoft y HAX Distintivos: Fundamentos de IA, NLP, Computer Vision y Deep Learning en Azure IA Responsable y Ética aplicada a sistemas inteligentes Copilot para Microsoft 365 en operaciones, ventas, RRHH y finanzas Automatización avanzada con Power Automate y desarrollo de bots Business Intelligence aplicado con Power BI Creación de soluciones de IA personalizadas en Copilot Studio y Azure AI
Certifications
- Inbound Marketing HubspotHubspot2018
- Microsoft Office Excel® 2010 Expert (credential wCAWK-4SmT)Microsoft2019