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Fernando Force JaraFF

Fernando Force Jara

Artificial Intelligence and Business Consultant

€350/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Fernando

I help companies automate business processes and implement artificial intelligence solutions with the Microsoft ecosystem.

Over the last few years, I have led digital transformation, intelligent automation, and AI adoption projects in corporate environments, combining business vision and technical expertise to design end-to-end solutions.

I primarily work with Microsoft Copilot, Power Automate, Power Platform, Azure AI, SharePoint, and generative AI technologies to optimize processes, reduce manual tasks, and accelerate decision-making.

Results include up to an 80% reduction in operational times, implementation of AI agents for various business areas, and automation of critical processes in complex organizations.

I can help you to:

• Automate processes with Power Automate.
• Design and implement AI agents and virtual assistants.
• Integrate Copilot into corporate processes.
• Connect applications using APIs and workflows.
• Improve productivity with Microsoft 365.
• Define AI adoption and governance strategies.

My approach is simple: identify high-impact opportunities, implement scalable solutions, and ensure real adoption by teams.
  • English

    Fluent

  • Spanish

    Native or bilingual

Can work on-site
Madrid (up to 50km)

Experience

  • GRUPO PRIM
    Digitalization & AI Manager
    February 2025 - Today (1 year and 6 months)
    ▸ Led the design of a process automation platform achieving an 80% reduction in operational times in real production.
    ▸ Resulting in an optimization and efficiency of 303 minutes/week per user.
    ▸ Designed and implemented 4 operational corporate AI agents (Finance, Sales, Marketing, HR) on Azure AI Foundry.
    ▸ Developed a Power BI assistant in natural language, eliminating reliance on the data team for ad-hoc queries.
    ▸ Designed a corporate IT governance platform for coordinating evolutions and technology providers.
    ▸ Trained the entire organization in new ways of working with Microsoft Copilot.
  • CORREOS EXPRESS
    Head of Technology and Customer Integration Area
    January 2024 - October 2024 (9 months)
    ▸ Led the expansion of the national network of pick-up/drop-off points from 1,000 to 15,000 locations (+1,400%) in 9 months.
    ▸ Designed the integration architecture and coordinated 6 cross-functional teams to ensure on-time delivery.
    ▸ Implemented a customer service virtual assistant integrated with internal systems, automating inquiries and complaints.
    ▸ Provided training to the Board of Directors on adopting Microsoft Copilot M365, reporting to the General Management of Correos Express S.A.
    Stack: React
    • · Java
    ◦ · REST APIs
    ◦ · SQL
    ◦ · Conversational AI
    ◦ · Webservices
  • ALMA CORPORATION
    Head of Digital Transformation & IT
    January 2019 - January 2022 (3 years)
    ▸ Directed the digital transformation of the group across 3 simultaneous business verticals.
    ▸ Built the IT architecture and infrastructure for Air Force 7 (private aviation) from scratch.
    ▸ Developed the Marco Aldany ticketing and reservation platform during COVID, ensuring operational continuity for the Beauty vertical.
    ▸ Designed digital solutions for the real estate vertical (Housing), including CRM and web portals.
    Stack: React
    • · Java
    ◦ · SQL
    ◦ · REST APIs
    ◦ · Enterprise Architecture
    ◦ · Cloud Infrastructure

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Education

  • Business Administration and Management
    Complutense University of Madrid
    2018
    Administración y dirección de empresas
  • Degree in Business Administration and Management, Marketing and Corporate Finance
    Higher Education Center Cardenal Cisneros
    2018
    Grado en Administración y Dirección de Empresas, Marketing y finanzas corporativas

Skill set (26)

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