Fernando Andrés Zabala Méndez

I completed the development of a fully customized application that allowed the client to offer an agile booking system adapted to their internal processes. The interface was intuitive for the end-user and simplified daily administration. For the next phase, it was planned to incorporate a data analysis module and automatic alerts, so that the client can anticipate demand peaks and adjust their resources in real-time.

I implemented the connection with Google Sheets, centralizing information in a single accessible and secure source. Thanks to this integration, the client's team could consult and update bookings in real-time, without the need for complex software. Going forward, it is contemplated to migrate part of the business logic to a cloud service that allows scalability and advanced version control, keeping Google Sheets as a backup and visualization layer.

I synchronized the booking system with Google Calendar, so that each new appointment was automatically reflected in the corporate calendar. This optimized schedule planning and minimized overlaps or duplicate appointments. As a future plan, it was proposed to incorporate automatic email reminders and push notifications (via SMS or instant messaging) to further reduce no-shows and improve the end-user experience.

I analyzed the existing structure, identified friction points in navigation, and redesigned the information architecture so that the user could find everything at a glance. The result was a more intuitive and faster site, where each section flows logically and attractively.

I created flexible and easy-to-use layouts that allowed the team to update texts, images, and sections without constantly relying on a programmer. Thanks to these templates, new entries and changes were published in record time, always maintaining visual consistency and minimizing errors.

I reviewed each catalog section and designed graphic elements that highlighted the key features of the products. I adjusted typography, spacing, and images to reinforce brand identity, which translated into more attractive navigation and a measurable increase in conversions.

Complete administration of their ads, adjusting bids and targeting to maximize every euro invested. Every week I analyze results and optimize strategies, explaining changes and their impact in clear language.

I study the sector and competition to identify keywords with the greatest potential. With this data, I create content briefs that position the client in the top search results and attract truly interested traffic, not just "drive-by" clicks.

I create specific pages for each offer, with direct headlines, clear calls to action, and simplified forms. This reduced friction for visitors and resulted in more completed forms and conversions without losing usability.

I configured tags and events without touching the main code. Thanks to this, the client always knew which buttons were clicked, which forms were started, and where traffic came from, allowing efforts to be focused on what really worked.USE OF THE AIDA METHOD

I programmed a plugin that generates unique passwords per user and manages access from a custom panel. This way, we control who listens to each audio guide, without relying on spreadsheets or getting complicated with third parties.

I performed a complete audit: improved loading times, corrected HTML tags, fixed indexing errors, and updated sitemaps.

When internationalizing, I adapted advertising campaigns to the local language and habits, analyzed the competition, and adjusted content and SEO to specific regulations. I acted as a local partner so that the client was well-represented in search engines and social networks of the new market.