About Fernand
- Tailor-made strategies: I develop content plans aligned with your vision, ensuring that each piece of content resonates with your DNA. Whether for a complete audit or targeted optimizations, I am here to help you.
- Creative writing: captivating blog posts, engaging newsletters, informative white papers, and attractive e-commerce texts, I create content that speaks to your audience and reflects your values.
- Communication consulting: I define an editorial line with you that attracts attention and builds loyalty with your target audience. Together, we will transform your communication into a true lever for impact.
- Increased visibility: SEO-optimized content tailored to your target audience to attract an engaged following.
- Alignment with your values: carefully chosen elements to reflect your mission and establish an authentic connection with your target audience.
- Measurable impact: whether in terms of engagement, conversion, or customer satisfaction, I am committed to helping you achieve tangible results.
French
Native or bilingual
Experience
- MogoPartner for positive impact projectsCONSULTING AND AUDITSNovember 2023 - Today (2 years and 9 months)mission . to help French entrepreneurs grow and promote their positive impact projects for people, society, and the planet• Brand and content audit• Creation of brand and content strategy• Optimization of brand and content strategy• SEO copywriting and web writing• Promotion of French projects with positive ambitions• Energy boost for self-makers
- My Digital CompanyContent Marketing ManagerFILM AND AVJune 2018 - March 2023 (4 years and 9 months)Paris, Francemission . to coordinate content creation and marketing operations to maximize sales performance• Content marketing strategy management• Communication and copywriting optimization• Deployment of promotional and co-marketing actions• Creation of marketing visuals• Performance analysis (KPIs)• Customer and partner relationship management• Management (2 people)☻ clients : over 50 cinema distributors including Jour2Fête, Potemkine, Outplay, Condor Distribution, Eurozoom, Koba Films, etc. + partner platforms such as Netflix, Prime Video, BrutX, Salto, iTunes, Google, Microsoft, Orange, Canal, etc.]
- VOD FactoryBrand & Content Marketing ManagerFILM AND AVFebruary 2016 - February 2018 (2 years)Paris, Francemission . to lead brand, content, and marketing strategies to achieve business objectives• Development of brand and content marketing strategies• Management of communication and copywriting solutions• Deployment of promotional and co-marketing actions• Marketing support for tenders• Performance analysis (KPIs)• Customer and partner relationship management• Management (1 to 2 people)☻ clients : SFR, Fnac, Cdiscount, Benshi.fr, OUIbus, SNCF, McDonald's
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Education
- Master 2 Communication: Media, Strategies, and DigitalCELSA - School of Higher Studies in Information and Communication Sciences2017
- Master 1, Media, Information, and CommunicationPanthéon Assas University (Paris II) + Free University of Brussels2015
Certifications
- Practitioner in Humanistic Hypnosis and Advanced Symbolic TherapyFrench Institute of Humanistic & Ericksonian Hypnosis2021