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Fernanda SigiliãoFS

Fernanda Sigilião

Global Brand & Marketing Strategy

€700/day
Paris 10e Arrondissement, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Fernanda

Brand strategy consultant, I help entrepreneurs and managers looking to develop their competitive agility and find new ways to stand out.

Together, we solve your challenges and create business opportunities by placing your consumers at the center, through creativity and innovation sessions. An agile, fun, and results-oriented project approach, with a design thinking methodology that allows you to develop the skills you need to reinvent yourself and support your company's growth.

Specifically, for your brand strategy, I can help you launch a new product or service on the market, design the best possible customer experience, define your value proposition, reposition your brand, and even create and implement a communication plan.
For your Branding, we can develop your brand's purpose, personality, verbal and visual identity, to make it even more authentic.

Feel free to contact me if you have any questions!
  • French

    Fluent

  • English

    Fluent

  • Portuguese

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Paris 10e Arrondissement (up to 50km), Paris (up to 50km)

Experience

  • Spaag
    Account Director
    CONSULTING AND AUDITS
    March 2022 - May 2024 (2 years and 2 months)
    Paris, France
    Director responsible for growth marketing strategies for B2B and B2C companies.
  • McCann Worldgroup
    Global Planner
    PRESS AND MEDIA
    July 2018 - January 2019 (6 months)
    Paris, France
    Strategy leader responsible for the global strategy of Cereal WorldWide Partners (Nestlé + General Mills).
    Marketing Communication Strategy Positioning Strategy Branding Strategic Planning
  • Geometry Global
    Planning Supervisor
    PRESS AND MEDIA
    April 2014 - April 2016 (2 years)
    Rio de Janeiro, Brazil
    Responsible for the shopper marketing and activation strategy with digital integration of Coca-Cola Key Accounts (Azul Linhas Aéreas, Subway e Cinemark), SC Johnson, Kimberly-Clark, GSK, British American Tobacco and others in local and global projects.
    Strategic Planning Communication Strategy Branding Brand Content

Recommendations

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Guillaume Bp and 2 other people have recommended Fernanda

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Education

  • Bachelor's degree in marketing, media, and communications
    ESPM - BUSINESS SCHOOL OF MARKETING AND ADVERTISING
    2009
  • Introduction to Curating, Art and Art History
    CENTRAL ST. MARTIN’S COLLEGE LONDON
    2013

Skill set

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