About Ferenc
I support companies expanding into Central and Eastern Europe (CEE/SEE) by turning market opportunities into actionable go-to-market and commercial strategies. I help organizations design and execute market entry plans, optimize channel strategies, and align pricing and portfolio decisions to regional market realities.
My work typically includes market attractiveness and entry strategy assessments, go-to-market design, channel and partner strategy, pricing architecture, and product or service portfolio alignment. I advise clients on navigating the region’s diverse distribution channels – from traditional trade and specialist networks to modern retail and e-commerce platforms.
Projects often result in clear market entry roadmaps, channel strategies, pricing frameworks, and partner selection approaches, enabling clients to accelerate growth while managing execution risks.
I combine strategic analysis with practical commercial experience, ensuring recommendations are both analytically robust and operationally actionable.
Hungarian
Native or bilingual
English
Fluent
French
Basic
Can work on-site
Budapest (up to 50km)
Experience
- Rábalux Group – Home LightingInternational Commercial & Marketing Director, Member of the BoardIMPORT AND EXPORTApril 2017 - February 2026 (8 years and 10 months)Győr, Hungary• • Lead commercial management of 10 affiliate companies across CEE/SEE plus export markets, with full responsibility for sales, marketing and export performance.• • Delivered net sales growth from HUF 6bn to HUF 9.5bn between 2017–2019 and sustained this level despite Covid and a shrinking residential lighting market.• • Designed and implemented a balanced multi-channel model (DIY, traditional trade, e-commerce), improving channel mix, protecting margins and increasing customer reach.• • Entered Western European markets via e-commerce and expanded export presence to the UK, Spain, Portugal, Albania, French Polynesia, Austria, Italy, Greece and other markets.• • Built new strategic capabilities, including the development of private-label services and the revitalisation of Rabalux's super-entry sub-brand, Trendlight.• • Led the redesign and relaunch of the Rábalux website in 15 languages and introduced digital sales & marketing tools, including B2B partner portal and automated data connections.• • Project-managed the opening of a 1,200 m² Central Showroom as a regional sales and training hub
- Media Markt – Media Markt Saturn Holding HungaryBusiness Development Manager (Interim Manager)January 2014 - January 2016 (2 years)Budapest, Hungary• • Established the business development function as an internal innovation hub focusing on new revenue streams and partnerships.• • Built strategic cooperations with mobile operators, renewable energy providers and streaming services, piloting new product and service propositions.• • Generated HUF 300m incremental revenue in 2015 through new business initiatives and retail innovation.
- Sony – Central & South-East Europe and EuropeMultiple senior commercial & marketing rolesJanuary 1998 - January 2014 (16 years)• • Led business transformation across a 20-country CEE/SEE cluster in the European Transformation Office, co designing future organisation and country cluster structures.• • Managed brand activation across 20 countries, leading dispersed teams and improving profitability of owned and franchise retail by c.25%.• • Served as General Manager Strategic Marketing for CSEE, driving cross-category and cross-country initiatives, in-store excellence and shop-in-shop concepts.• • Established a B2B function delivering €2m net sales in year one, and built/activated a 250k+ customer database with dashboards, loyalty and CRM programmes.• • As Senior Business Manager for Croatia & Bosnia and Herzegovina, doubled net sales from €25m to over €50m and achieved >25% market share, the highest in the region.• • Earlier roles included Product Manager Car Audio (10 CEE countries & Israel) and New Business Manager for Sony Hungaria, with strong sales and profit contribution.
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Education
- International Business StudiesBudapest University of Economics1990International Business Studies
- Certificate in Law for BusinessUniversity of Pécs2012Certificate in Law for Business