Freelancer profile translated to English.
Back to original languageAbout Feng
Trilingual, creative, and open-minded, I am ready to establish your digital marketing and communication strategy, as well as social media management for French or international companies.
My specialties:
• Creation of print or digital communication materials
• Social Media Advertising (Facebook Ads, Google Ads)
• Website SEO optimization;
- Implementation of the tracking plan
• Creation of showcase websites
- Implementation of CRM and emailing strategy
- Growth marketing
- Database modeling and data analysis
And much more…
- translation into Chinese
- Event management: webinars or team building & seminars
Chinese
Native or bilingual
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Association Moteur!Database ManagerFILM AND AVNovember 2024 - Today (1 year and 9 months)Paris, FranceCleaning and segmentation of the database (7000 lines).Import into the association's CRM: Brevo
- Cap EnfantsTraffic and CRM ManagerEDUCATION AND E-LEARNINGMarch 2023 - October 2024 (1 year and 7 months)Gennevilliers, FranceLead Generation: Planning and budget monitoring of digital campaigns (SEA, SMA, LinkedIn Ads), competitor benchmarking. Creation of landing pages and forms for marketing campaigns.Website:Creation of a new website: BulleMusicale (B2B). Refurbishment of the Cap Enfants website: implementation of the tracking strategy and optimization of the customer journey (UX and UI). Management of service providers (Dev, SEO) and ticketing.Emailing & Loyalty: Operating emailing campaigns (activation, retention, and loyalty), analysis & reporting.CRM: Steering and organization of the CRM migration project. Writing specifications and coordinating the needs of different departments (Dev, Sales, Management). Administering 2 group CRM accounts and ensuring database quality. Integrating third-party tools and training CRM users.Strategic Marketing: Facilitating design thinking workshops. Participation in the commercialization of the new service.Results:80% of inbound leads through digital channels (SEO, SEA, SMA)Increase in Google review scores for nurseries (+0.2) and employee reviewsEstablishment of the B2C2B sales process and identification of 10% of opportunities thanks to the new segmentationImplementation of 42 automation flows and reduction of 150 repetitive actions per day per user account. Delivery of a new CRM in B2B model.
- Mon ami françaisDigital Project Manager - VolunteerDIGITAL AND ITFebruary 2021 - Today (5 years and 6 months)Issy-les-Moulineaux, France- Implementation of HubSpot CRM strategy- Recommendations for website optimization- Website management on WordPress- LEAD campaign and landing page creation- Emailing workflow- H5 LEAD campaign for WeChat- Management of official WeChat account- Team management
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Education
- MBA in Digital Marketing and BusinessEFAP2021Le #MBADMB de l'EFAP dirigé par @VincentMontet est classé 2e parmi les meilleurs MBA et Masters E-Business du classement Eduniversal depuis 2018.En partenariat exclusif avec le HUB institute (Digital Think tank) La transformation est un voyage, mais non une destination : - Marketing digital (SEO & SEA, Inbound & Outbond marketing, CRM, Emailing, vielle digitale, Facebook Ads, etc.) - E-business (CMS, Prestashop, Retail, start-up, droit de business, Modern selling, etc.) - UX design (design sprint, customer journey, code & CMS, etc.) - Data et IA (data visualisation, blockchain, cybersecurité, VR & AR, 3D printing, IOT, etc.)
- Bachelor's degree + 4 in Information and CommunicationUniversity of Lorraine2013
Certifications
- PrestashopPrestashop2020
- Google AnalyticsGoogle2020