Freelancer profile translated to English.

Description

My name is Fella, and I've been immersed in the digital world for almost 8 years! With a background in graphic design, I decided to change my career path towards digital and social media after 5 years of experience in graphic design. And it has paid off very well, as I currently manage a team of 6 people composed of moderators, community managers, and project managers.

My daily pleasure? It's seeing sales increase with my digital strategies for e-commerce sites!

I master:

Content creation (written)

Graphic content creation

Management and animation of online communities on the main networks: Facebook & Instagram

I have an eye for identifying content that can or cannot perform

Total mastery of Facebook Business Manager (Advertising campaign management)

Increasing sales for e-commerce sites

Reporting and quantitative and qualitative analysis of actions taken.

I remain available to understand all your needs and see how I can contribute to help you perform better.

Languages

English
Basic
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

MAGENTA STARGROUP (GROUPM)
Digital Manager
May 2023 - July 2025 (2 years and 2 months)
Coca-Cola — Reach and engagement strengthened
• • Supervision of the Media Buying department (Egypt hub) + coordination of 2 agencies in France
• • Briefing of teams and monitoring of performance versus objectives
• • Conception of creative concepts with influencers/personalities
• • Expected result: + visibility and + brand engagement
AXA Insurance / TotalEnergies — driven media performance
• • Digital strategies adapted to objectives per campaign
• • Management/optimization: Meta Ads, Google Ads, Programmatic
• • Content consulting for message, audience, and results coherence
• • Expected result: improved efficiency and ROI
SENSE CONSEIL
Senior Digital Account Manager
January 2018 - December 2025 (7 years and 11 months)
Management of 4 junior project managers + clients. Reflections and implementation of digital strategies. Conception, implementation, and monitoring of marketing and communication actions. Organization and analysis of marketing data and results. Management of a team of marketing professionals. Monitoring of results, reporting, and analysis.

Some achievements: Danone (ACTIVIA): First campaign with precision marketing strategy over 1 month. 83% of the target reached (3.6M out of 4.3M) and an engagement rate of 9%.
Sense conseil
Digital Manager
CONSULTING AND AUDITS
January 2016 - Today (10 years and 5 months)
Hydra, Algeria
• Reflections and implementation of digital strategies for major accounts.
• Advertising campaign management.
• Reporting and quantitative and qualitative analysis of actions taken.
• Inter-departmental coordination for efficient project management.
• Client needs analysis.
• Client relationship management and decision-making.
• Coordination of technical teams.
• Briefing of creative and technical teams on various projects.