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Felix RosFR

Felix Ros

Google Ads, Meta Ads, Inbound & Email Marketing

€150/day
Murcia, ES
15+ years

Average response time: 4 hours

Freelancer profile translated to English.
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About Felix

I help businesses sell more and with greater profitability. I don't manage campaigns: I design strategies that make money.

Over 25 years in digital marketing, with two phases that mark my way of working:
PPC Manager at PcComponentes.com — the largest tech eCommerce in Spain. I managed Google Ads, Facebook, and Instagram Ads campaigns with investments of up to €1,500,000 per year. There I learned what it means to optimize with large budgets, where every decimal improvement in ROAS is thousands of euros.

Digital Marketing & eCommerce Manager at Hero España (hero.es and herobaby.es) — I led the digital and eCommerce strategy of a large consumer goods multinational. There I learned the other side: building brands, designing complete strategies, and being accountable for a P&L, not just a dashboard.
Today, as a consultant, I put that dual experience (startup/pure eCommerce + multinational) at the service of SMEs and online businesses that want to grow intelligently.

How can I help you:

Google Ads and Meta Ads strategy and management focused on real profitability (POAS, not vanity metrics)
Qualified lead generation and complete funnels: ad → landing page → CRM → customer
eCommerce strategy: analysis, pricing, product feed, scaling
Strategic consulting: I teach you to understand your numbers so you don't depend on anyone
My way of working is simple: honesty, data, and focus on what drives revenue. If something isn't going to work, I'll tell you before you spend the money.
  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • ShoppingDigitales.com
    Founder | Consulting and eCommerce Strategies
    CONSULTING AND AUDITS
    April 2023 - Today (3 years and 3 months)
    Murcia, Spain
    Founder at Shopping Digitales | Transforming Ecommerces into Profitable Businesses

    At Shopping Digitales, we are 100% involved in every project. We believe that every eCommerce is unique, and our mission is to help you build a solid digital ecosystem where all pieces work together to achieve your business objectives.

    Our values focus on:

    - Total Commitment: We treat your business as if it were our own, analyzing your challenges and designing personalized strategies.
    - Real Results: We focus on sustainable sales, organic growth, and measurable ROI.
    - Constant Innovation: We adapt the latest technologies and trends to keep your eCommerce at the forefront.
    - Transparency and Collaboration: We keep you informed every step of the way and work as strategic partners.

    What we do:

    We design eCommerce strategies to connect your brand with your ideal customers.
    We optimize campaigns on Google Ads, Meta Ads, and other channels, ensuring maximum performance.
    We improve your digital ecosystem with SEO, CRO analysis, and constant optimization.
    With over 20 years of experience and having personally worked at companies like PcComponentes and Hero España, we offer practical and innovative solutions that generate results. Our goal is to boost your eCommerce, helping you overcome challenges and achieve sustainable success.

    📩 Let's talk about how we can transform your online business.
    E-commerce Google Ads SEO Meta Ads Google Analytics
  • Marvimundo
    Digital Marketing Manager & eCommerce
    E-COMMERCE
    January 2022 - March 2023 (1 year and 3 months)
    Murcia, Spain
    -Design and strategy of the digital ecosystem.
    -Development and management of the digital communication plan.
    -Management of the strategic sales plan for Marvimundo's online store.
    -Direction of the company's eCommerce strategy.
    -Selection and control of KPIs.
    -Coordination with the digital marketing team for online advertising campaigns, Google Ads, Social Ads, SEO, and the relational plan.
    -Coordination and management of the annual budget.
    -Coordination of digital campaigns with contracted agencies.
    -Hiring and management of agencies providing digital solutions.
    -Data analysis, Dashboards, and report preparation.
    Meta Ads Google Ads SEO E-commerce
  • Hero España
    Digital Marketing Manager & eCommerce
    E-COMMERCE
    March 2019 - December 2021 (2 years and 9 months)
    Murcia, Spain
    - Design and direction of the brand's and its products' online marketing strategies.
    - Coordination with the digital marketing team for online advertising campaigns, Google Ads, and Social Ads.
    - Coordination and management of the annual digital marketing budget.
    - Coordination of digital campaigns with contracted agencies.
    - Management of eCommerce actions with e-retailers like Amazon.
    - Planning and control of the company's internet communication actions.
    - Data analysis and report preparation, reporting directly to the company's marketing management.
    Google Ads E-commerce Digital Marketing Audit Digital Marketing Plan Meta Ads

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Education

  • Digital Advertising Trainer
    European Business Factory (EBF Business School)
    2009
    Formador publicidad digital

Skill set

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