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Felix LapoussiereFL

Felix Lapoussiere

Influence marketing - Consultant

€550/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Felix

I am Félix, founder of the agency InfluenZZZ, specializing in consulting and managing influence marketing campaigns. In 2015, I created InfluenZZZ to support SMEs, startups, mid-sized companies, and large corporations in their influence strategies.

I act as strategic and operational support.

Do you want to:

🐝 Implement effective influence marketing campaigns for your brand?
🐝 Work with peace of mind with the best influencers and content creators?
🐝 Have your brand represented by an athlete?


My influence marketing services:

• Activation strategy: Define and implement a tailor-made influence strategy.
• Casting and mapping: Identify and select the best influencers for your campaigns.
• Negotiation: Manage contractual discussions with influencers.
• Influencer relationship management: Ensure smooth and effective collaboration.
• Contract management: Handle legal and contractual aspects.
• Administrative and accounting management: Take care of administrative and financial logistics.

My related services:

• Content creation: I produce engaging, high-quality content that captures your audience's attention.
• Social media management: I manage your social media to maintain an active and relevant presence.
• Personal branding: I help individuals build and strengthen their personal brand to stand out in their industry.




  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • InfluenZZZ
    CEO
    DIGITAL AND IT
    September 2015 - Today (10 years and 9 months)
    Paris, France
    I advise advertisers on implementing their influence marketing campaigns.

    --My services--↓↓



    - Strategy and activation: You want to leverage the resonance of influencers but are still hesitant about the strategy, networks, and formats to adopt. We will define a tailor-made project with you, adapted to your budget, your audience, and your marketing objectives.

    - Mapping and identification: You want to launch your campaign but are struggling to select an influencer. Mapping is an in-depth analysis of relevant profiles, followed by an initial contact to verify the influencer's availability to participate in your project.

    - Monitoring and management: You want to contact opinion leaders, but the task is too time-consuming for you. Our team will handle this step, the negotiation stages, and then the monitoring of the partnership implementation. You will only have to wait for the publications.
    Press Relations SEO Netlinking SEO Influence Marketing Influence
  • Woptimo
    Head of Linking Diffusion Department
    DIGITAL AND IT
    August 2014 - August 2015 (1 year)
    Champs-sur-Marne, France
    -Manager of the diffusion/outreach team (3 people)
    -Management of press relations and linking activities
    --Development of online visibility strategies
    --Support for content creation
    --Implementation of reporting
    -Link audit (manual or algorithmic penalty)
    -Project management for the development of internal tools
    -Client relations
    -Training
    SEO Netlinking SEO
  • Woptimo
    Webmarketing Project Manager
    DIGITAL AND IT
    November 2011 - August 2014 (2 years and 9 months)
    Champs-sur-Marne, France
    - Website redesign using the WordPress CMS
    -- Implementation of specifications
    -- Research for functionalities (e-commerce, scheduling, social media animation, etc.)
    -- CSS customization, use of the Bootstrap Framework
    - Audit, recommendation, and implementation of webmarketing strategy
    - Press relations and blogger relations for linking campaign implementation
    - Creation of professional documentation
    - Traffic analysis (Google Analytics), report implementation, and optimization
    SEO

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Education

  • Sociology Degree
    UPEM
    2011
  • Master in Web Cultures and Professions
    UPEM
    2014

Skill set

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