About Félix
English
Fluent
French
Native or bilingual
Experience
- Aile Marketing
On Malt
Establish a digital strategy for an e-commerceCONSULTING AND AUDITSJuly 2018 - July 2018Aile MarketingDefinition of the digital marketing strategy for a sales site of tables and chairs for restaurant professionals:- Audit of the existing site (and the strategy implemented to date)- Competitor benchmarking- Keyword analysis and definition of the short and medium-term SEA - SEO strategy- Action plan and roadmap of actions to be taken to achieve the objectives (€200k in turnover)Mission carried out urgently (24 hours from acceptance of the quote) - UNITCEO - Co-founderSPORTSJanuary 2016 - Today (10 years and 5 months)Lyon, FranceUNIT organizes sports and well-being sessions in companies. As CEO, I am involved in (almost) everything in the company:⚡Business strategy: creation of the Business Model and Business Plan⚡Financial strategy: fundraising, financial engineering, accounting expertise, accounting⚡Sales strategy: sales action plan and strategy⚡Marketing strategy: definition of Personas, SEO and webmarketing strategy, implementation⚡WEB and SEO writing, blogging strategy and article writing⚡Creation of video and photo montages for the WEB⚡Creation of a showcase site under Wordpress: content writing, SEO, images and website setup
- DLM ContenusEditorial Assistant - Web WriterPRESS AND MEDIAMarch 2018 - June 2018 (4 months)Paris, FranceAs Julien's right-hand man, I carried out various missions for DLM Contenus and PostapMag, working 10 hours a week for 4 months:⚡Writing blog articles on various topics: childcare, sports, or health & hygiene⚡Creation of Personas and design of a corresponding marketing strategy⚡Writing and rewriting articles in accordance with the SEO strategy
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Education
- Master's degree in Social LawUniversity of Lille II2015Au total, 5 années de droit à Lille II : - Une licence en droit général : droit constitutionnel, droit des sociétés, droit commercial, droit de propriété intellectuelle ; - Un master en droit social : droit du travail & ressources humaines
- Postgraduate degree specializing in EntrepreneurshipEMLYON2016Appréhension de tous les concepts liés à la création d'une entreprise, de la recherche du Business Model à la levée de fonds, en passant par les stratégies commerciales, les prévisions financières ou des notions de recrutement.